Ersalina Lim Email & Phone Number

Great Neck, NY, US

New York, United States

• Created detailed CAD illustrations for apparel and accessories, aligning with design concepts.
• Developed realistic 3D designs using CLO3D software for sleepwear collections.
• Created and maintained a library of color standards and CAD blocks, reducing errors and improving team efficiency.
• Collaborated with CAD manager on project management, process development and mentoring team members.

New York, United States

• Collaborated closely with clients to understand their style and vision, resulting in well-received customized designs across apparel lines, accessories, lookbooks and editorial illustrations.
• Created detailed tech packs, mood boards, and line sheet to communicate concepts effectively.

New York, United States

• Designed and launched successful branding campaigns, leading to a successful Kickstarter debut.
• Developed brand’s website to enhance user experiences and boost sales.
• Boosted global brand recognition by entering new markets in Canada, Singapore, and Hong Kong.
• Created graphic elements for marketing collateral, social media, and website materials.

New York, United States

• Managed the complete design lifecycle, from concept creation to production handoff, ensuring seamless execution.
• Conducted trend analysis to stay updated about industry trends and integrate them into designs.
• Mentored junior designers in a team that consistently achieved and surpassed sales target.
• Coordinated fit sessions and contributed to quality control by overseeing corrections based on fit comments.
• Responsible for the approval of lab dips, strike-offs and other development materials.
• Collaborated closely with production and marketing teams to ensure successful product launches.

New York

• Managed sample developments with overseas factories from concept to production.
• Worked closely with design director to execute collection, tech packs and original print artwork.
• Designed a mini capsule of bridal and bridesmaid dresses for Anthropologie’s BHLDN wedding.
• Developed original lace artwork, embroidery and embellishment layouts.

London, United Kingdom

• Contributed custom illustrations and artworks for collection development.
• Assisted in the development of print packages for strike-offs.

London, United Kingdom

• Production team for A/W 14 collection
• Provided technical support in pattern drafting and textiles manipulations
• Assisted Creative Director in design process from concept to runway

Singapore

• Fully responsible for creating and correcting spec sheets for each garments
• Created over 50 designs that were selected for development
• Assisted in creating and managing press releases & press kits
• Oversaw fabric/garment production orders and deliveries
• Managed workload and calendars, thus, ensuring all deadlines are met
• Participated in the major presentations to the Press

Postgraduate Diploma, Pattern Design And Garment Technology, Distinction

Bachelor Of Fashion Design, Fashion/Apparel Design, First Class Honors

Fashion Design, Fashion/Apparel Design, Diploma

Activities and Societies: Class Representative