Ersel Aydin

Ersel Aydin Email and Phone Number

Marketing Automation Lead at Australian Unity @ Australian Unity
Ersel Aydin's Location
Greater Melbourne Area, Australia, Australia
Ersel Aydin's Contact Details
About Ersel Aydin

Dynamic and results-driven CRM and marketing automation leader with over 15 years of experience optimising marketing processes and enhancing customer experiences. Expert in Salesforce Marketing Cloud and Sales Cloud, with a proven track record of leading successful martech initiatives across various sectors. Skilled in cross-functional collaboration, data-driven decision-making, and implementing cutting-edge marketing technologies to drive engagement and growth.

Ersel Aydin's Current Company Details
Australian Unity

Australian Unity

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Marketing Automation Lead at Australian Unity
Ersel Aydin Work Experience Details
  • Australian Unity
    Marketing Automation Lead
    Australian Unity Aug 2022 - Present
    Melbourne, Victoria, Au
    I am a Marketing Automation strategist specialising in Salesforce Marketing Cloud, Marketing Cloud Personalization, and related technologies. At Australian Unity, I lead initiatives across health, wealth, and care services, leveraging these platforms to boost email response rates, drive health insurance quote conversions, and enhance customer experiences across web, email, and call center channels. I also manage a team of Marketing Automation Specialists.
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  • Bitcompare
    Marketing Director
    Bitcompare Apr 2021 - Present
    Mitcham, Mitcham, Gb
    Responsible for overseeing growth and brand initiatives at Bitcompare, the leading aggregator of crypto lending, staking, and borrowing services.DM me for details.
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  • Sensis
    Head Of Crm & Marketing Automation
    Sensis Nov 2018 - Apr 2021
    Melbourne, Victoria, Au
    Implemented streamlined CRM strategies and B2B website improvements for Sensis brands, enhancing customer engagement and retention while increasing self-service adoption and lead acquisition efficiency.DM me for details.
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  • Sensis
    Crm Marketing Automation Manager
    Sensis Jun 2017 - Nov 2018
    Melbourne, Victoria, Au
    Led digital transformation through CRM marketing, improving customer engagement and revenue generation, while also achieving record efficiency in SaaS product onboarding. Utilised Salesforce Marketing Cloud and Pardot to optimise marketing efforts and foster better customer relationships, alongside establishing an inbound marketing function that doubled lead volume and velocity while enhancing yield.DM me for details.
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  • Sensis
    Lifecycle Automation Planner
    Sensis Aug 2015 - May 2017
    Melbourne, Victoria, Au
    Led the orchestration of scalable marketing automation programs across multiple brands, utilising Salesforce Marketing Cloud to improve multi-channel marketing effectiveness. Engineered campaigns aimed at preventing revenue loss and increasing response rates, while advocating for and implementing Marketo Sales Insight to enhance sales efficiency.DM me for details.
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  • General Assembly
    Teaching Assistant, Digital Marketing
    General Assembly Sep 2015 - May 2016
    New York, Ny, Us
    Contributed to two 10-week digital marketing courses for groups of 20 students each, providing hands-on project support and individualised tutoring to ensure student success. Achieved a perfect satisfaction rate from students.
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  • Nlc Pty Ltd
    Digital Marketing Executive
    Nlc Pty Ltd Nov 2013 - Aug 2015
    South Melbourne, Vic, Au
    Led the integration of marketing automation and CRM systems at NLC, driving sales growth and refining marketing procedures. Introduced personalised email automation using customer data for insightful revenue attribution. Spearheaded the revamp of NLC's website and brand identity, and successfully implemented a customer referral program for sustained growth. Managed NLC's events programs and collaborated on survey campaigns, resulting in improved lead capture, customer satisfaction, and enhanced SEO ranking for critical keywords.DM me for details.
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  • Dun & Bradstreet
    Digital Marketing Manager
    Dun & Bradstreet Sep 2011 - Nov 2013
    Jacksonville, Fl, Us
    Directed online marketing and e-commerce efforts for D&B Australia & New Zealand's Marketing & Corporate Affairs department, including spearheading the relaunch of retail websites and the corporate Intranet. Implemented automated shopping cart abandonment campaigns, elevating e-commerce revenue, and managed Google AdWords to enhance conversions and ROI across e-commerce channels.DM me for details.
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  • Dun & Bradstreet
    Analyst Programmer
    Dun & Bradstreet Apr 2011 - Sep 2011
    Jacksonville, Fl, Us
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  • Csc
    Analyst Programmer
    Csc Feb 2010 - Apr 2011
    Global, Us
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  • Csc
    Graduate Developer
    Csc Feb 2008 - Jan 2010
    Global, Us
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  • The Royal Women'S Hospital
    Casual Biomedical Technologist
    The Royal Women'S Hospital 2007 - 2008
    Melbourne, Vic, Au
    Started as part of the undergraduate engineering work experience program, then employed on a casual basis while completing the final year of university. Sponsored by RWH for an engineering thesis on a Mobile-based Medical Equipment Management System, which streamlined data from medical equipment safety tests to the asset management system for the Biomedical Engineering department's use.
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Ersel Aydin Skills

Digital Marketing Email Marketing Crm Web Development Asp.net Microsoft Sql Server Online Marketing Css Html Seo Web Design Google Analytics Social Media Xml E Commerce Web Marketing Web Analytics Analytics Vbscript Webinar Management Databases Customer Relationship Management Cms Search Engine Optimization Vb.net Javascript Sem Video Production Website Development Business Analysis Search Engine Marketing Yahoo Search Marketing Uml Google Adwords Sql Server Biomedical Engineering Electronic Engineering Video Editing Marketing Automation Salesforce.com Salesforce Marketing Cloud Salesforce Sales Cloud Marketo Pardot Campaign Management Leadership Enterprise Marketing

Ersel Aydin Education Details

  • La Trobe University
    La Trobe University
    Bachelor Of Electronic Engineering (Honours)
  • La Trobe University
    La Trobe University
    Bachelor Of Computer Science

Frequently Asked Questions about Ersel Aydin

What company does Ersel Aydin work for?

Ersel Aydin works for Australian Unity

What is Ersel Aydin's role at the current company?

Ersel Aydin's current role is Marketing Automation Lead at Australian Unity.

What is Ersel Aydin's email address?

Ersel Aydin's email address is er****@****ail.com

What schools did Ersel Aydin attend?

Ersel Aydin attended La Trobe University, La Trobe University.

What skills is Ersel Aydin known for?

Ersel Aydin has skills like Digital Marketing, Email Marketing, Crm, Web Development, Asp.net, Microsoft Sql Server, Online Marketing, Css, Html, Seo, Web Design, Google Analytics.

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