Ersel Aydin Email & Phone Number

Melbourne, Victoria, Au

I am a Marketing Automation strategist specialising in Salesforce Marketing Cloud, Marketing Cloud Personalization, and related technologies. At Australian Unity, I lead initiatives across health, wealth, and care services, leveraging these platforms to boost email response rates, drive health insurance quote conversions, and enhance customer experiences across web, email, and call center channels. I also manage a team of Marketing Automation Specialists.

Mitcham, Mitcham, Gb

Responsible for overseeing growth and brand initiatives at Bitcompare, the leading aggregator of crypto lending, staking, and borrowing services.DM me for details.

Melbourne, Victoria, Au

Implemented streamlined CRM strategies and B2B website improvements for Sensis brands, enhancing customer engagement and retention while increasing self-service adoption and lead acquisition efficiency.DM me for details.

Melbourne, Victoria, Au

Led digital transformation through CRM marketing, improving customer engagement and revenue generation, while also achieving record efficiency in SaaS product onboarding. Utilised Salesforce Marketing Cloud and Pardot to optimise marketing efforts and foster better customer relationships, alongside establishing an inbound marketing function that doubled lead volume and velocity while enhancing yield.DM me for details.

Melbourne, Victoria, Au

Led the orchestration of scalable marketing automation programs across multiple brands, utilising Salesforce Marketing Cloud to improve multi-channel marketing effectiveness. Engineered campaigns aimed at preventing revenue loss and increasing response rates, while advocating for and implementing Marketo Sales Insight to enhance sales efficiency.DM me for details.

New York, Ny, Us

Contributed to two 10-week digital marketing courses for groups of 20 students each, providing hands-on project support and individualised tutoring to ensure student success. Achieved a perfect satisfaction rate from students.

South Melbourne, Vic, Au

Led the integration of marketing automation and CRM systems at NLC, driving sales growth and refining marketing procedures. Introduced personalised email automation using customer data for insightful revenue attribution. Spearheaded the revamp of NLC's website and brand identity, and successfully implemented a customer referral program for sustained growth. Managed NLC's events programs and collaborated on survey campaigns, resulting in improved lead capture, customer satisfaction, and enhanced SEO ranking for critical keywords.DM me for details.

Jacksonville, Fl, Us

Directed online marketing and e-commerce efforts for D&B Australia & New Zealand's Marketing & Corporate Affairs department, including spearheading the relaunch of retail websites and the corporate Intranet. Implemented automated shopping cart abandonment campaigns, elevating e-commerce revenue, and managed Google AdWords to enhance conversions and ROI across e-commerce channels.DM me for details.

Jacksonville, Fl, Us

Global, Us

Global, Us

Melbourne, Vic, Au

Started as part of the undergraduate engineering work experience program, then employed on a casual basis while completing the final year of university. Sponsored by RWH for an engineering thesis on a Mobile-based Medical Equipment Management System, which streamlined data from medical equipment safety tests to the asset management system for the Biomedical Engineering department's use.

Bachelor Of Electronic Engineering (Honours)

Bachelor Of Computer Science