A well-rounded media professional with a flair for content development, especially in new media. In my stint with IDG media, I wrote for print/online and produce specialised video content (expertise in editing) for the online portals. I reviewed mobile phones, digital cameras and audio equipment for NDTV Gadgets -- now Gadgets 360. At MySmartPrice, I was instrumental in starting the website mysmartprice.com/gear from scratch. From, creating content strategies for Gear by MySmartPrice, to zeroing in on a design for the website, I was generally hands-on with the project. I also worked with 91mobiles as the Assistant Editor for a bit before I moved on to work as the Editor for Killer Features. Currently, I am working with U2opia Mobile and will help Mr Phone - their new property - grow. My expertise in multiple facets of media production/content generation, I believe, displays in the overall enthusiasm to create quality content and provide customised creative solutions for any project. I am somebody who can transition between being a team leader and team player with ease, and assumes any role as per the requirement.In short, I am your friendly neighbourhood jack of all trades, master of some.