András Ertl Email & Phone Number

Vienna, Austria

Vienna, Austria

Location Free Global Role

Go-to person within the global organization on subjects of panel quality. I provide consistent methodology to manage change and spread our best practices within the network of Kantar and GfK countries.--Europanel´s continuous consumer panels are run in more than 50 countries by our owners GfK and Kantar - two of the top marketing information companies in the world - and our other partners. From these, we deliver actionable and creative insights to enable better business decisions.

Location Free Global Role

Consumer Panels and ServicesProcess improvement / Change management / Quality management

Vienna, Austria

I plan and manage ad hoc research projects with scopes extending over the consumer panel (FMCG consumption) data as member of our Advanced Solutions Team DE/AT. Combining detailed historic data with specific knowledge provides powerful insights to our clients and enables them to make the best business decisions. --Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase.

Hungary

• Qualitative research, quantitative research, desk research - as external supplier to GfK

Hungary

• Created workshop and conference presentations (fintechs, innovation, digitalization, CX, platform business models)

Budapest, Hungary

• Understanding the marketplace and evolving B2C/B2B customer needs• Identifying innovation opportunities and optimizing all aspects of the value proposition• Business development, product marketing and sales

Budapest, Hungary

• Helping top brands make smarter decisions, design valuable experiences and grow profitable relationships• Business development, product marketing and sales

Budapest, Hungary

• Planning of marketing communication activities, campaign execution• Coordinating tasks as sole senior colleague within a team of 6, mentorship• Providing insights for product development and segment management

• Online marketing and content management• Development of online functions• UX based redesign of internet bank

• Introduction of [origo]klikkbank, a pioneer of direct banking• Portal redesign• Content management

• Introduction of web content management and team set-up• Youth segment and corporate marketing

• Corporate identity• Media analysis

• Development of creative concepts, copywriting, localization (British Airways, Coca-Cola, hp, L’Oreal, Renault, Auchan)

Master Of Business Administration (M.B.A.)

Hbo (Ba), Marketing / International Management

Ba, Economics, International Communications

Activities and Societies: Editor of college magazine

Marketing

Erasmus scholarship

Bank Consultant

Matura (In German / Hungarian)

Education record