Erun Fernando Email & Phone Number

Boston, Massachusetts, United States

Strategic Leadership: I steer a lean team of 7 product managers, architecting the overarching product strategy for Cision’s flagship platform. In 11 months, we completed 2 global market launches and grew to >$5M revenue with projected 80% growth in the next 6 months.Strategic KPI Development: Established platform-specific KPIs like ARR (Annual Recurring Revenue), CRR (Customer Retention Rate), and CLV (Customer Lifetime Value) ensuring tight alignment with our company's overall… Show more Strategic Leadership: I steer a lean team of 7 product managers, architecting the overarching product strategy for Cision’s flagship platform. In 11 months, we completed 2 global market launches and grew to >$5M revenue with projected 80% growth in the next 6 months.Strategic KPI Development: Established platform-specific KPIs like ARR (Annual Recurring Revenue), CRR (Customer Retention Rate), and CLV (Customer Lifetime Value) ensuring tight alignment with our company's overall financial targets. My team's data-driven approach focuses on measuring meaningful customer outcomes, ensuring that every feature is cohesive, empathetic, and customer-centric while also seamlessly integrating with our overarching platform and company goals.Cross-Functional Coordination: In the last five months, I redesigned our feedback system and our release process, enhancing dev team agility in incorporating customer feedback and efficiently facilitating stakeholder alignment. This directly empowered a 100+ person team of Sales, Support, and Marketing to effectively support and sell new features while keeping startup-like speed and agility. Specifically, we reduced “Feature release delays due to commercial teams” by 90%, reduced Go-To-Market release meetings by 50%, and reduced “Feedback processing time” by 70%. Market Trend Vigilance: Through early adoption of new AI and tech advancements, combined with regular hackathons, my team swiftly validates concepts and develops features that address precise market needs. In less than a year, we've launched six industry-first AI-driven features, sharpening our competitive edge. These innovations have played a pivotal role in reaching our growth objectives by enhancing customer workflow efficiency, deepening data insights, and delivering personalized recommendations. Show less

Austin, Texas Area

Cambridge, Ma

• Consulted numerous startups on customer-centric product development and market launch.• Helped early-stage founders create data-driven roadmap products, prioritize features, validate market segments, A/B user test, and iteratively adapt new products. • Used lean methodologies and agile development to decrease overhead cost, development cost, and go-to-market time. • Acted as program management to optimize internal workflows.

Berthiaume Center For Entrepreneurship

• One of three advisors developing and scaling ventures drawing from a 27,000 person research university. • Acted as Product Manager for early-stage UMass startups: helping founders create roadmaps, find product-market fit, engage in user interviews, quickly develop and iterate products.• Helped startups go-to-market strategies and drive user adoption. • Empowered startups to create a lean business that reduced cost and increased agility. • Taught two entrepreneurship undergrad… Show more • One of three advisors developing and scaling ventures drawing from a 27,000 person research university. • Acted as Product Manager for early-stage UMass startups: helping founders create roadmaps, find product-market fit, engage in user interviews, quickly develop and iterate products.• Helped startups go-to-market strategies and drive user adoption. • Empowered startups to create a lean business that reduced cost and increased agility. • Taught two entrepreneurship undergrad courses on product development using the lean startup. methodology in the Isenberg School of Management Show less

Princeton, Ma

Developed multiple businesses; implemented marketing strategies across multiple mediums; developed viable business plans using Lean Startup MethodologyU-Pro College Prep (2014-2016)• Founded business that provided affordable in-class SAT prep for Amherst high school students• Won the Grinspoon Entrepreneurial Spirit Award Used Textbook Sales (2008- 2011)• Established in 9th grade, purchased and resold used textbooks accounting for over 12k in… Show more Developed multiple businesses; implemented marketing strategies across multiple mediums; developed viable business plans using Lean Startup MethodologyU-Pro College Prep (2014-2016)• Founded business that provided affordable in-class SAT prep for Amherst high school students• Won the Grinspoon Entrepreneurial Spirit Award Used Textbook Sales (2008- 2011)• Established in 9th grade, purchased and resold used textbooks accounting for over 12k in profitsCommission Based Sales (2008-2015)• Provided resale consulting to appraise goods, create online listings, flyers, and HTML advertisements for used furniture, appliances, textbooks, and other goods.Audiovisual equipment rentals (2009-2011)•Purchased AV equipment such as speakers, black lights, strobe lights etc. and rented them out for school functions resulting in $7k of profit. Show less

Amherst, Ma

• Responsible for students within Honor’s residence hall• Mediated conflicts, coordinated regular events, and mentored residents academically and socially

Colombo, Sri Lanka

• An intensive business leadership training program run by three multinational corporations: Hongkong and Shanghai Banking Corporation Limited (HSBC), John Keell’s Holdings PLC, and the Ceylon Tabacco Company• One of 15 young leaders chosen globally to learn logistics and leadership techniques within the parent company sectors of hospitality, real estate, retail, agriculture, airline management, transportation, manufacturing, marketing, import/export, ports & shipping, and… Show more • An intensive business leadership training program run by three multinational corporations: Hongkong and Shanghai Banking Corporation Limited (HSBC), John Keell’s Holdings PLC, and the Ceylon Tabacco Company• One of 15 young leaders chosen globally to learn logistics and leadership techniques within the parent company sectors of hospitality, real estate, retail, agriculture, airline management, transportation, manufacturing, marketing, import/export, ports & shipping, and financial services Show less

Amherst, Ma

•Tested, critiqued, and modified new economic models built off the REMI baseline•Created new quality assurance software to find software glitches and data errors in REMI Models.

Westborough, Ma

•Aided company president managing the office and opening 401ks, IRA accounts, and other trade deals

Andover, Ma

•Maintained client lists and carried out basic programming using Smart Office• Performed Data Entry, managed databases, created Excel macros, managed calendars, organized mass mailings, and carried out other administrative tasks using Microsoft Office

B.S. Mathematics / B.A. Economics, Statistics And Econometrics, 3.7

Education record