Eduardo Ruschel work email
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Eduardo Ruschel personal email
Business Transformation is something that has accompanied me during my entire career. As a result, this drive has brought double digit annual growth for every company I have worked for. After living for three years in the startup ecosystem it became even clearer to me that every company must consistently think about how to transform the market it is in, or current and new competitors will. Here are some examples of recent business transformations:- I led the global transformation of a bicentennial company, turning a pencil producer into a brand of creativity, launching a series of new businesses, digital products, educational services and products then rolled out globally- I led the repositioning of a sporting goods supplier in THE brazilian soccer brand, ensuring aggressive growth in revenues and margin, and returning to profit after years of consecutive losses- I am leading now the turnaround of a Brazilian company bringing a triple digit growth versus last yearWhat excites me and makes me consider work as a hobby?- Finding new opportunities for growth and reaching my personal targets- Bringing innovation in products and business models- Motivating my team based on a company purpose- Repositioning brands and building a strategy roadmap- Learning and exercising my creativity through new synapses
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Founder And CeoBrandssState Of São Paulo, Brazil
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Managing DirectorSestini Aug 2020 - PresentSão Paulo, Sp, Br- Achieved 109% growth in sales versus 2021 restructuring sales team, opening new channels and improving service for key accounts- Increased margin in 8 p.p.s versus 2021 through product repositioning, bringin new portfolio and reducing close outs- Managed the company in order to get the certification of Great Places to Work -
Marketing And Innovation DirectorFaber-Castell Brasil Sep 2016 - Jan 2020Br- Was the major responsible in influencing global headquarter to change the company mission- Defined a new purpose for the brazilian operation moving from a pencil producer to a creativity brand -Developed three product concepts that were incorporated globally, movement with no precedent in the company- Became responsible for coordinating marketing LATAM- Developed the concept and opened the first Flagship Store in Brazil- Won the first Gold Lion at Cannes Creativity Festival of the history of the company. Also the first Effie Awards Latin America.- Contributed to the increase of 4,7 percentage points in margin in three years -
Innovation And New Business DirectorFaber-Castell Brasil Jan 2015 - Sep 2016Br- Structured an internal incubator of new physical and digital businesses related to the new company's purpose - Launched a creativity and innovation space as a way of positioning the company according to its new purpose associated with creativity;-Developed a creative learning methodology with MIT to be included in the school curriculum, considered the best educational program in Brazil by “Educação magazine” in 2019- Launched an online courses platform, an artist social network, a creativity set subscription model and other businesses related to creativity
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Founder And CeoPalpiteros.Com Jan 2012 - Jan 2015- Created the first digital soccer platform in Latin America, bringing the athlete Neymar Junior as partner and ambassador of the company- Structured all operations of the company, answering for the financial, business and product development- Brought before launching US$100 thousand in media sales, coming from such companies as Ambev, Pepsico and Nissan- Captured more than US$1 million from venture capital and angel investor- Reached metrics of 30% retention rate after 4 weeks, 29% of push open rate and 5:32 time spent, all metrics above the market average
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Marketing And Sales DirectorPenalty Jun 2007 - Dec 2011São Roque, São Paulo, Br- Repositioned Penalty as THE brazilian soccer brand- Led a growth of 91% in sales and of 4% in gross margin in four years- Contributed for the turnaround of the company, reverting 12 consecutive years of losses into two consecutive years of profits- Became the fourth largest individual shareholder of the company with the spontaneous purchase of 2.8% of shares, multiplying the value of the company by four after 4 years of work -
Head Of Trade Marketing And SalesFaber-Castell Brasil Jun 2005 - Jun 2007Br- Leveraged 83% in sales in 3 years, after years of low growth- Restructured the entire commercial team, building a key account management team, reducing the number of sales reps, structuring the trade marketing department by channel and creating account plans- Created the "Mundo Faber-Castell" concept in retail, spaces with only brand products in order to avoid price comparisons, a practice that is used globally today
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Head Of SalesFaber-Castell Brasil Dec 2003 - Jun 2005Br
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Category Marketing ManagerNike Oct 2002 - Dec 2003Beaverton, Or, Us- Managed the soccer category with the goal of turning Nike as the leader brand in that segment- Led a cross-functional group in the Marketing department (Marketing, Sales, Logistics, Trade Marketing, Credit) in the largest campaign of the company until then during the 2002 World Cup -
National Sales ManagerNike Jun 2000 - Oct 2002Beaverton, Or, Us- Led a growth of 157% in 2 years- Introduced the future sale concept in Brazilian retail, where the order is placed 7 months before delivery of the product, a non-existent practice on the market at the time- Restructured the commercial team, building a key account management team, reducing the number of sales reps and creating account plans
Eduardo Ruschel Education Details
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Harvard UniversityDisruptive Strategy -
Fgv - Fundação Getulio VargasInternational Trade
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Federal University Of Rio Grande Do SulAdministração De Empresas
Frequently Asked Questions about Eduardo Ruschel
What company does Eduardo Ruschel work for?
Eduardo Ruschel works for Brandss
What is Eduardo Ruschel's role at the current company?
Eduardo Ruschel's current role is Founder and CEO.
What is Eduardo Ruschel's email address?
Eduardo Ruschel's email address is e.****@****.com.br
What schools did Eduardo Ruschel attend?
Eduardo Ruschel attended Harvard University, Fgv - Fundação Getulio Vargas, Federal University Of Rio Grande Do Sul.
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