Ervin Grinberg Email & Phone Number

Sydney, Au

OVERVIEW: Accomplished, senior marketing professional with broad marketing experience, encompassing strategic planning, qualitative & and quantitative research, interactive marketing, creative development, media planning, buying, database /direct marketing resources, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Upfront communicator, savvy, creative negotiator, and active listener. Works well with technical people. Dante Networking Alliance(DNA) SR Partner Marketing Manager• Work closely with the Sales to identify Audinate’s top 20 partners which in turn lead to 1 on 1 quarterly meetings and specific targeted marketing initiatives such as end-user webinars, whitepapers and showcasing new products on Audinate’s website to name a few.Re-worked, delivered, and produced a series of roadshows In the U.S. rebranded from Dante AV Networking World to Dante Connect. Each event was sponsored by 15-20 DNA partners who set up tabletop displays to demo their new products. A full day of specific Dante application presentations and Dante training were available to attendees.• Developed and communicated marketing opportunities for 450 DNA partners And made sure• Work closely with Product Managers, Sales and Training as content providers for quarterly Partner Webinars.• Produced monthly DNA Partner newsletters. Responsible for the creation, content quality, review and production dates. • Created a comprehensive Marketing plan for increasing DNA Member engagement.• Work closely with the training group to help choose locations and venues and help administer partner live training seminars globally.• Conducted ongoing case studies each month and supported PR plan.

Sydney, Au

MarComm Director Established and maintained a consistent brand image and message throughout all activities and communications. Implement CRM regular communications via Newsletter, Press Releases or Social Media.• Developed strong relationship-building with press.• Measure, analyze and report the efficiency of campaign performance against benchmarks/desired successes.• Develop and implement an annual marketing campaign in support of Audinate’s growth and penetration targets.• Supervise, co-ordinate, and manage all tradeshow activities from design and booth set, training seminars and press opportunities.• Researched, developed and project-managed key OEM training seminars worldwide and webinars.• Supervise the design and development of any collateral materials, plans and oversees all marketing activities.• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.• Responsible for marketing research to determine Audinate’s market composition and competition, positioning with target audiences.• Monitor competitor products, sales and marketing activities. Adjust marketing strategy to meet changing market and competitive conditions.• Manage the design and content for Audinate’s external website as well as keep all Social Media channels up to date• Oversee compliance of partner and related websites with Audinate’s brand identity standards

San Francisco, California, Us

•Managed Live Sound Professional Audio Products marketing efforts by providing specific knowledge of applications, products and distribution.•Served as primary marketing agent for the Live Sound Group collaborating with internal PR and Creative Services, and external agencies (as appropriate) to utilize the web, advertising, tradeshows and other outreach efforts to achieve the division goals.•Planned and managed annual budgets for the Live Sound Group ensuring division goals were kept.•Collaborated with Live Sound Director of Sales coordinating strategies for 11 U.S. Sales Reps and 21 International Distributors. •Devised and implemented “Picture and Caption” strategy maximizing publicity opportunities to compensate for limited ad budget resulting in consistent exposure in trade publications. •Researched competitive products and collaborated with Live Sound Product Manager in developing the Live Sound Reinforcement Market specific to the Dolby’s branding and messaging policies

• Managed daily aspects of all North American and European operations. Reported directly to CEO.• Created three year marketing plan and assisted CFO in planning North American budget to coincide with Australian general budget.• Collaborated with ad agency to develop ad campaigns; negotiated rates with industry related magazines. Planned all marketing promotions around launch of new product. • Researched and established worldwide tradeshow strategy for launching of new loudspeaker processor. Worked closely with sales manager to assure that deals were closed and targets were met.

• Created marketing plan and supporting budget for new telecommunication software tool. • Screened and hired advertising agency and public relations firms; created branding and ad campaigns for new product.• Conceived and initiated sales and marketing collateral, including website and cut sheets for use at tradeshows and for the sales team.• Project managed training manual for customer IT department.• Managed relationships with key customers including Proctor and Gamble and Xchange.

• Managed all daily aspects of start up including setting up information systems, hiring staff and oversee daily operations.• Developed business plan and budget with business partners.• Produced sales training seminar manuals for nine regional sales offices. Worked with each office to ensure successful training seminars. • Provided technical support for individual users, worked with software developers.

• Packaged and negotiated software marketing, bundling and licensing partnerships with Symantec, Mindscape, Muscle Fish and Apple Computer companies.• Conceived and managed multiple corporate and product-related websites encompassing E-commerce and software downloads:- Analyzed market and ascertained most compelling website features and value-added elements;- Developed visual/graphic design of website and produced site map;- Coordinated development process with web designer and launch of site with web hosting firm.• Created and managed beta test program of software, involving extensive liaison/coordination with beta testers, software developers, and hosting company representatives.• Developed three-year marketing plan for introduction of software package customized for music business operations and management.• Conceived and wrote business plan and executive summaries for prospective investors.

Providing transportation logistics for touring entities throughout North America such as the Rolling Stones, Bruce Springsteen, Disney/Buena Vista Distributing: • Generated multiple revenue streams to build revenues from virtually none at company start-up to over $8 million annually, utilizing innovative and aggressive sales and marketing techniques. • Liaison between sales and operations, coordinating logistics with operations department. • Managed staff of up to twelve, including human resources, hiring and benefit plans. • Retained key clients by providing quality transportation logistics within, recommended most cost-effective logistics so as to maximize clients’ profits. • Built and maintained collaborative working partnerships with other industry contractors to enhance company’s revenues and visibility. • Prospected and identified emerging talents and solicited future business. • Conceived and implemented all advertising campaigns and promotions.

Bfa, Photography

Business

Education record