Regional Marketing Analyst for APAC in Google Cloud Marketing Strategy & Operations.Scope:- Accelerate marketing performance through data-driven insights based on Google data, qualitative research, and forecasting models.- Partner with various stakeholders to develop new methodologies of tracking, measurement and reporting specific to APAC regional nuances.- Architect, develop and automate business intelligence reports for product marketing managers and internal analytics stakeholders.- Manage data pipelines from various sources such as vendor systems, events and several internal sources into operational marketing and sales reports.

Ran a project management team directly reporting to the Chief Marketing Officer that focused on delivering strategic objectives.Scope:- Implementation and reporting of key marketing measures dashboards- Co-own the marketing technology stack and external vendors- Create and optimise cross-functional processes and alignment- Project management office solving for ambiguous OKRs

Scope:- Lead for all onsite related analytics with a core focus on marketing campaigns- Project management and key marketing stakeholder for several cross-functional projects

Scope:- Executed marketing campaigns onsite in the regional team via front-end coding marketing content.- Automated execution of marketing campaigns by creating scalable solutions and streamlining work processes.- Other highlights include the planning and execution of high key sale seasons (such as Single’s Day 11.11 and Online Fever 12.12) and implementing personalisation initiatives.