Erwan Berthou Email and Phone Number
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Catalysing collective action toward an equitable and restorative Apparel, Footwear and Textile Industry.
Cascale
View- Website:
- cascale.org
- Employees:
- 126
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Director, Membership Communitiy And IntelligenceCascaleAmsterdam, Nh, Nl
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Director, Membership Communitiy & GovernanceCascale Oct 2024 - PresentAmsterdam, North Holland, Netherlands
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Director Of Membership & Corporate EngagementCascale Jul 2023 - Oct 2024Amsterdam, North Holland, Netherlands
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Global Head Of Customer SuccessMyagi Nov 2022 - Jul 2023Amsterdam Area -
Account Director - EmeaMyagi Jan 2019 - Nov 2022Amsterdam Area, Netherlands"The knowledge supply chain"Myagi is a mobile first digital platform that delivers tailored education from a large amount of brands to frontline retail staff in multiple markets. Equip with the proper knowledge sales associates are now easily empower to deliver optimum service and provide enhance experienced to the shopper.
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Principal Success Manager - Account DirectorMyagi Jan 2019 - Nov 2022
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Growth Hacker StudentGrowth Tribe Academy Feb 2018 - Mar 2018Amsterdam Area, Netherlands6 weeks program -
Head Of Channel Marketing EmeaAsics Europe Bv Dec 2015 - Dec 2017Amsterdam Area, NetherlandsDeveloped policies, implemented plans, identified solutions, and monitored multiple brand campaigns across EMEA with international key-accounts. Utilised exceptional strategies and restructured ASICS EMEA marketing organisation with close collaboration of Boston Consulting Group.Key Accomplishments: ▪ Spearheaded and directed team of 10 members to support and oversee 30 dotted line reporting with marketing budget of 30M.▪ Implemented new process tools to improve go-to-market program and performance measurement analysis.▪ Developed space management & Omni-channel programs for ASICS wholesale partners -
Co Founder RemarkableRemarkable Oct 2014 - Jan 2016Amsterdam Area, NetherlandsIntroduced and developed the business. Recruited and mentored team of 17 copywriters, photographers, and contributors to enhance operational efficiency of business. Created and overviewed more than 90 pieces of content from short articles to long lead interviews, and steered augmented results in timely manner. Community development of 5000 followers on various social media platforms, including Facebook, Twitter, and Instagram.Key Accomplishments:▪ Established and executed online international content platform and printed magazine “Remarkable” with keen focus on modern sustainability and agents of change.▪ Generated 30K revenue on Kickstarter crowd-funding platform through effective planning.▪ Launched 90 pieces of content within 15 months from short articles to long lead interviews and distributed product on multiple online platforms. -
Global Channel Marketing ManagerG-Star Sep 2009 - Jan 2014Mentored internal design team and oversaw new shopping experience for G-Star Raw. Liaised with merchandising team and streamlined assortment vision consistently across all Omni-channels point of sales to leverage brand recognition and operating efficiency. Optimised and streamlined more than 300 stores and online platforms of new G-Star Raw shopping experience and mobilised targets in line with objectives through analysis of complete consumer journey. Led and mentored team of 12 members, enhanced brand communication and recognition across retail channels with budget of 20M.Key Accomplishments: ▪ Administered marketing campaigns with co-ordination of 20+ strategic G-Star Raw key-accounts worldwide, steering growth of average 35% within three years.▪ Roll-out new G-Star Raw shopping experience concept in 300 Monobrand stores, managed 700 spaces, and drove 42% growth within five years. -
Merchandising ManagerNike Emea Jul 2008 - Aug 2009Prepared policies and directed line planning, marketplace merchandising, and P&L portfolio to achieve set targets. Initiated and developed 1st tier first seasonal equipment focus campaign at Nike during back to school period.Key Accomplishments: ▪ Generated 500M revenue with 22% business growth in Nike bags line between spring 2008 and 2009. -
Marketing ManagerNike Emea Jul 2006 - Jul 2008
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Retail Marketing Manager EuropeBurton Snowboards 2003 - 2006 -
Senior Global Brand ManagerEider Killy 1999 - 2003
Erwan Berthou Skills
Erwan Berthou Education Details
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Sales And Marketing Master Degree -
Making The Business For Sustainability -
Institut Universitaire De Technologie De QuimperSales And Marketing
Frequently Asked Questions about Erwan Berthou
What company does Erwan Berthou work for?
Erwan Berthou works for Cascale
What is Erwan Berthou's role at the current company?
Erwan Berthou's current role is Director, Membership Communitiy and Intelligence.
What is Erwan Berthou's email address?
Erwan Berthou's email address is er****@****mail.fr
What schools did Erwan Berthou attend?
Erwan Berthou attended Université De Savoie, University Of Colorado Boulder, Institut Universitaire De Technologie De Quimper.
What skills is Erwan Berthou known for?
Erwan Berthou has skills like Marketing, Apparel, Marketing Strategy, Brand Management, Brand Development, Retail, Multi Channel Retail, Marketing Communications, Strategy, Fashion, Brand Developement, Management.
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