In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry―but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it―brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

- Ongoing coverage of luxury, sporting goods, Apple and more - number 1 ranked team on Extel in 2020 for tenth year in a row- Responsible for coordinating consumer and retail equity research for HSBC with contribution form 40+ analysts on themes such as M&A, global travel, Chinese consumption

- Managing the Consumer & Retail equity research team in Asia, leading it to become the number 1 ranked team on AsiaMoney in 2016

Sell side analyst covering stocks in luxury, sporting goods and spirits:- Wrote thematic research on luxury stocks listed in Europe and the US- Built a strong franchise on Sporting Goods and Spirits stocks - Developed relationships with investor accounts in the US, Europe and Asia

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun provides insights illustrating how doubts about Chinese luxury consumption are ill-founded and Chinese demandis on the cusp of becoming dominant. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research.* Understand how Western brands developed in Asia and the challenges they face, notably ubiquity* Learn why Chinese are purchasing luxury abroad and what implications are for the industry’s future* Gain insights on why there are no Chinese luxury brands challenging Western models* Explore why Chinese are becoming similar to their American peersThe Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

Fragrance and accessories division:- Followed through all global projects for fragrances: elaborated the marketing plan, created product animations, implemented a rationalization of the range- Managed a team of product managers and assistants

"Dior Voyage" product manager:- Designed and launched a full range of « Dior Voyage » products – fragrances, skincare and makeup – specifically targeted for International Travel Retail- Defined the strategy for Europe, Asia and the Americas

Operational marketing:- Monitored Guerlain’s marketing activity for the French market- Analysed consumer panels and collected competitive information