Salesforce Consulting Partner in Mexico. With experience in implementing Marketing and CRM strategies, with focus on omnichannel consumer service and client support. Big Square One does business by identifying and defining their key processes of Sales, Digital Marketing and Customer Service and to implement them in a functional way the different Salesforce Clouds.

Responsible for the implementation of marketing strategies for 9 LOBs in Mexico specialized in entertainment and leisure.• Strategies generations for the different LOB that allow reaching the objectives and in turn help brand positioning.• Development and launch of new products• Development of focused campaigns to generate sales, cost reduction, improvement of profitability and positioning (Value) (Seasonalities).• Generation of Calendar Mkt and annual Budget administration.• Advertising Media Plan, On Line and Off Line marketing.• Image update in products.• Creation of POP materials, printing and tracking to POS to ensure their correctexecution.• Strategic and measurement in Social Media.• Commercial alliances with different clients.• Market Intelligence: (trends, metrics, reports, information analysis, prices (company–competition).• Negotiation of sponsorships with different media.• Realization of massive events for the brand, sale and sponsorships.• Research / Benchmarking.• Negotiation with suppliers.

Responsable for the creation, execution, management, and measurement of marketing plans across all media buy. * Planning and Budgetary Control* Preparation of Media Plan managing campaigns, investment allocation.* Implementation of Marketing Campaigns across different media teams* Generation of new Offline and Digital purchase models, looking for investment efficiency.* Monitoring and measurement of the efficiency of the purchase of the different media.* Establishment of metrics to demonstrate the ROI of the campaigns by each means.* Effective negotiation to achieve the best conditions of purchase with the Media.* Generation of incremental media reach, through Cooperative Campaigns with the different tourist destinations.* Analysis of the generation of reports that allow to make projections and help to make decisions in the efficient purchase of media and implementation of campaigns

Responsable de la planificación y coordinación de marketing global de medios y cooperativas en BestDay.com.Combinar esfuerzos de marketing en Campañas Cooperativas con destinos, atracciones o empresas complementarias logrando y creando alianzas efectivas, mutuamente beneficiosas e integradas. Destinos de arena de la compañía del Consejo Nacional de Promoción Turística (CPTM) de México, Brand USA, Walt Disney Company, Walt Disney Parks, Universal Studios Orlando Resort, Miami, Orlando CPTM, Chicago, NYC Company, Cancún...

Responsible for the creative direction over all advertising, branding, marketing, UX/UI & Graphic Department.