• Defining a Macaw wide reference architecture which acts as a framework for the platform architectures of the various Service Lines of Macaw (Data & Analytics, Digital Marketing and Commerce, Employee Experience, Business Applications and Integration, and Cloud Managed Services);• Research and adopt well-architected frameworks of Microsoft, AWS and Google as well as the governance and processes of the IT4IT framework;• Assess existing domain architectures of the various service lines;

• Research and definition of a vendor-agnostic architecture for the Digital Experience and Commerce platform. Architecture is based on MACH principles and defined requirements around technology, process, data and people around each possible capability as well as the integrations between those capabilities. • Transforming the organization’s way of thinking to adopt the new architecture. Setting up learning paths and coaching expertise leads on the different capabilities

I'm a experienced Solution and Software architect for cloud-based Digital Marketing and Commerce platforms. I have a strong sense for content and data architecture, because I believe those are the key drivers for success. In my working life I have to taglines that describe my ethos: "Advantage through Technology" (Audi) and "Sense and Simplicity" (Philips). Success is determined by and ongoing improvement by using up-to-date technology but at the same time it need a high 'ease-of-use' factor, so employees like to work with the platform.Responsibilities and goals:• Maturing the Digital Experience Service Line within Macaw including hiring new employees and yearly assessing teams in The Netherlands, Germany, and Lithuania;• Standardizing the way of work with the Sitecore CMS including a normalized Content & Data Model, Code base applying the “Agile Principles, Patterns, and Practices in C#” of Robert C. Martin and a Microsoft Azure Cloud based infrastructure and technology plan;• Optimizing the way-of-work between back-end and front-end developers by incorporating a predecessor of headless architecture using React and React.NET in combination with Sitecore;• Assessing and onboarding innovative technologies and architecture patterns like React.js, Elastic stack, composable MACH architecture, Marketing Automation with Machine Learning, Artificial Intelligence, and Integrations;• Initiating complex customer projects including planning an estimation and governing all aspects during the lifespan of those projects by keeping the holistic overview;• Advise organizations on digital transformation by transposing business requirements and existing content & data and technology into a roadmap to adopt emerging technologies

• Managing and streamlining the knowledge, knowledge sharing, documentation and learning paths around the Sitecore Experience Platform for a group of 32 professions in The Netherlands, Germany and Lithuania

• Research on the business processes regarding the decentralization of the youth health care;• Research and documenting the new information architecture regarding this transition.

• Hired for the definition, requirements and coaching of the team for the development of a new CMS interface based on a task driven approach and new dashboard;• Enhancing the CMS capabilities with facetted search from the Elastic stack;• Assisting on setting up new sales strategies and partnerships with enhanced functionality.

• Understanding the great impact of outstanding design on Marketing platforms;• Understanding how good architecture blends not only design with technology but also people and technology;• Expanding knowledge about online platform with multiple CMS vendors;• Lead complex software selection processes.• Defining a technology stack in a complex landscape with multiple stakeholders

• Advising and helping partners of Smartsite how to use the CMS in complex scenario’s by making proof-of-concepts;• Validating proposals and supporting in complex sales pitches;• Bridging the gap between partners and the development team by pointing out omitting functionality or suggesting improved functionality based on real-life scenarios;• Presenting the technical keynote on every yearly update and with the introduction of the brand new Smartsite iXperion release;• Technical liaison on partnerships regarding eCommerce implementations for Dutch government.

• Development of the complete documentation for both end-users and technical users of the content management system Smartsite, both print and online;• Development and teaching of all end-user and technical training courses of Smartsite;• Managing a small team of trainers and writers.

• Preparing, coding, and testing Finite Element Method engine for structural analysis of civil engineering structures;• Analysis and development of material calculations for steel, concrete, and wood according to Dutch and European norms.