Erwin Tan Email and Phone Number

Oversee Marketing and Sales efforts across South East Asia (SEA) region whilst spearheading business and marketing strategies in support of sales and marketing deliverables for the region. Core responsibilities: - Digital Marketing- International Marketing - Strategic Planning - Communication Strategy - Market Expansion - Product Marketing- Go-To-Marketing Strategies- Multi-Platform Marketing- Sales Team Management- Regional Team Management

Cultivated and developed productive business relationships with Australian businesses to help them expand their business in Malaysia or in ASEAN. Develop annual business strategies while partnering with sector business development managers on a broader marketing strategy to expand awareness and opportunities to the Australian business network. Analysed competitive landscape and market trends to uncover existing and emerging business and marketing opportunities. Consult with clients on marketing strategies and guiding them to navigate the Malaysian business landscape and to advise them how to differentiate their product or services in Malaysia. Plan and hosted business networking events, trade displays, official trade visits, and other business matching activities to expand business opportunities for Australia.Key Accomplishments:• Launched Australia Malaysia Tech Exchange in collaboration with MDEC• Organised ASEAN Teachers Training initiative in collaboration with Australian universities which saw a total of 13,000 participating teachers across ASEAN. • Organised ASEAN Tech Challenge in collaboration with Red Beat Ventures in 2018 which encompasses pitching session with Australian startups, incubator visits and meetings with Australia key stakeholders. Other corporates that participated are; Petronas, Ayala Corporation, Fintech News Asia and MDEC.• Organised Smart Cities mission to Malaysia in conjunction with Sustainable Development Goal conference in Penang 2019

Led brand performance in education sector, directed team of 6 to position JM as top 3 student recruitment agencies nationwide. Drove integrated marketing and branding strategies to expand market reach. Core responsibilities: - Brand Awareness - Omni-Channel Marketing - Market Expansion - Corporate Communication - Group Marketing Strategy - SEO / SEM - Digital Marketing- Content Creation & Engagement - Client Liaison - Partner Liaison - Networking - Team Leadership- Team Development & Training Achievements: - Grew company revenue by double-digit % YoY; handpicked by senior management team to pioneer and lead marketing team, recognised for strong business acumen and leadership skills.- Cut RM 20k in costs and saved 100+ manhours annually by refocusing marketing efforts to maximise ROI via digital channels. - Achieved “Most High-Value Students Recruited” (2015), single-handedly recruited 15% of group’s annual commission. - Captured >10k organic social media followers within 1 year and converted record 40% of leads generated. - Increased group-wide student pipeline by 40% and generated >15k leads by identifying and targeting high-potential market demographics. - Boosted successful student enrolment by 1.5k per annum by adopting creative marketing promotions and prioritising partner marketing with international partner universities.

Chaired cross-functional teams of 4 to coordinate end-to-end event management and marketing for clients worth >RM 100M annually. Oversaw roadshows, product launches, and brand showcases across Malaysia of up to RM 1.5M per event. Core responsibilities: - Public Relations / PR - Event Planning & Event Management - Logistics Management - Budget & Resource Allocation - Cross-Functional Team Leadership - Presentation & Communication Skills - Client Relationship Management - Crisis Management Achievements: - First Account Executive to manage client worth MYR 10M, compared to company benchmark of MYR 500k per Account Executive. - Spearheaded Samsung Note 2 product launch roadshow across Malaysia, generated foot traffic of 50k. - Oversaw Samsung Galaxy Tab product launch (closed event) worth MYR 500k, provided excellent end-to-end event management and public relations management for guests comprising of influencers, celebrities, type bloggers, etc.