Erwin Testard Email & Phone Number

Annecy, Auvergne-Rhône-Alpes, France

Annecy

In charge of the Hiking and Trail Running textile collections.Bringing to market functional and durable products that are aligned with strategic decisions and the Millet brand DNA.Market analysis - product briefing - SKU efficiency - powerful product presentations to Key Accounts and sales force

- 1 month volunteering in a Swiss Association in Nepal (http://annapurna.ch)- Multiple treks in the Everest region, rock climbing- 1 month sailing trip- Improved photography skills (including retouching and editing) / Blog: www.jaimelespanoramas.wordpress.com- Learnt paragliding, free diving, meditation...

Petit-Lancy, Canton De Genève, Suisse

Responsible for the men apparel collection for the European market. In charge of the following categories: Wintersports - Outdoor - Lifestyle - Performance Fishing Gear (PFG)Two equal parts of my mission:- Analyzing the market and gathering feedback from sales teams in order to brief the global product teams based in our headquarters in the US. Giving input regarding the latest trends in the EU market, the strategy and structure of the global product offer, the designs, fabrics, fits, color stories, in order to get the most relevant product line for the EU market.- Briefing and coordinating the development of a product line specifically designed for the EU market. Following up on all aspect of product development: fabric, design, features, fit, cost, colors and positioning in the line.Ultimately I was responsible for:- profitability of the line, pricing, forecasting, SKU efficiency- creation of assortments per customer type (KA, specialists, own retail stores)- presenting the collection at the sales meeting and other internal meetings- building tools for our sales teams (technology, collection overview, benchmark)- participating in preline meetings with Key Accounts to present the collection, show samples, explain the brand strategy, collect feedback from buyers and understand theirs needs (for SMU development or future collections)- training the staff of our own retail stores

Geneva, Switzerland

- Product development coordination (data management)- Daily communication with US headquarters for product development- In season product management (exceptions, changes...)- Samples coordination / Catalogue content / Cads - Product coordination for tradeshows (ISPO, Friedrichshafen) and Europe sales meeting- Helping out sales teams (for both field and key accounts) and planning team for product related questions

Geneva

Integrated in the Europe sales team at the Geneva headquarters, I was working on several missions:** Close out and excess business: - Created and updated relevant sales programs for both Columbia and Sorel brands- Interacted with both business analysts and the planning dept to ensure the validity of the sales programs, making sure to meet deadlines- Selected products, discussed discount grids with the sales management- Communicated to the European sales force on a weekly basis- Answered requests from the sales force, found appropriate offers to specific clients- Followed financial results on a weekly and quaterly basis**Sales organizations- Managed sales with some European Columbia licencees- Managed sales with the biggest European online store for private sales (close-out)** European Market research- Redesigned and updated weekly an internal database gathering information about Columbia's competitors and the major distributors in Europe- Created a database for Sorel, with relevant and updated information about its competitors and that latest market trends- Following a request from the Geneva sales management, I conducted and presented a Market research about the European footwear market, emphasizing on the current consumption trends, fast-growing competitors, and potentials of some countries and customer segments- Conducted specific market researches on bags, baselayers, sleeping bags for the European Category Sales Manager- Participated to ISPO to help setting up booths and finding relevant information and facts for my market research** Consolidated and followed up GVA sales team requestsSoftware used: JDE, Product Info, Citrix

France, Germany, Austria, Sweden, Italy

* The North Face Ski ChallengeA freeride and freestyle competition designed to discover young promising freeskiers in Europe. The tour goes in several countries and the final is held in Val Thorens, France. The winner of the competition gets a sponsorship contract with The North Face.Part of the team, I was involved in the overall organization of the competitions, undertaking tasks such as:- promoting the events, - putting up POS materials, - setting the start of the competition and ensuring a good and safe flow of participants- taking care of various logistic issues.* Julbo White SessionI was glad to be part of the first edition of the Julbo White Session, helping out the organization to achieve a successful eventThese two sports events allowed me to understand how outdoor brands reach their target and connect with their final users, raising brand awareness and increasing customer loyalty.

France, Chambéry

The association aims at raising people's awareness about protecting the environment in any outdoor activity. Mountain Riders also works with outdoor gear manufacturers to promote cleaner work processes and materials.This job was all the more fulfilling as I have a strong passion for any outdoor activity and feel really committed about protecting the environnement. My mission was to find both sponsors and private partners to finance the association. In order to achieve that, I created a brochure, and undertook various phases of:- emailing, - phoning, - meetings with potential partners As this was the first time the association was looking for private partners, the mission was regarded as a success.

Usa, Massachussets

Teaching windsurfing to American kids in a summer camp in Massachusetts

Master Of Science In Management

Activities and Societies: Organisation d'un Raid sportif, Organisation d'une croisière (Membre de l'association de voile)* Classes.

Master In Sales & Marketing, Business

Papers studied: Sports marketing, Sales and Sales management, Operations Management, Entrepreneurship

Economics Preparatory Class For Selective Entrance To French Graduate Business Schools

Baccalaureate, Sciences, With Honors