Digital Media Manager
Current• Developed and executed digital marketing campaigns to increase brand awareness and drive sales, utilizing various channels such as social media, email, display advertising, and search engine marketing.• Conducted research and analysis of industry trends, competitor activity, and customer behavior to inform digital strategy and improve campaign performance.• Collaborated with cross-functional teams, including product development, sales, and customer service, to align digital efforts with overall business objectives.• Created and managed content for social media platforms, including Facebook, Instagram, Threads, Twitter, LinkedIn, and Pinterest, increasing engagement and follower growth.• Implemented email marketing campaigns, increasing open and click-through rates and improving customer retention.• Stayed up-to-date on emerging trends and technologies in digital marketing and identified opportunities to integrate them into the company's strategy.• Developed and maintained relationships with external partners, including agencies, vendors, and influencers, to support digital marketing efforts.
