Digital Media Manager
Current
Muskegon, Michigan, United States
- Developed and executed digital marketing campaigns to increase brand awareness and drive sales, utilizing various channels such as social media, email, display advertising, and search engine marketing.
- Conducted research and analysis of industry trends, competitor activity, and customer behavior to inform digital strategy and improve campaign performance.
- Collaborated with cross-functional teams, including product development, sales, and customer service, to align digital efforts with overall business objectives.
- Created and managed content for social media platforms, including Facebook, Instagram, Threads, Twitter, LinkedIn, and Pinterest, increasing engagement and follower growth.
- Implemented email marketing campaigns, increasing open and click-through rates and improving customer retention.
- Stayed up-to-date on emerging trends and technologies in digital marketing and identified opportunities to integrate them into the company's strategy.