Erwin Dela Cruz Email & Phone Number

Legaspi Village Makati City

• Works with the Director for Media Affairs for the effective presentation and representation of the company’s various clients through its media relations department.• Collaborates in building, fostering and maintaining excellent relationship with the media.• Provides effective assistance in the organization of media-related requirements i.e. press conferences, round-table discussions, one-on-one interviews and other publicity opportunities/exposures for the clients.• Functions as a… Show more • Works with the Director for Media Affairs for the effective presentation and representation of the company’s various clients through its media relations department.• Collaborates in building, fostering and maintaining excellent relationship with the media.• Provides effective assistance in the organization of media-related requirements i.e. press conferences, round-table discussions, one-on-one interviews and other publicity opportunities/exposures for the clients.• Functions as a press officer and send out media advisories, pitches and press releases; follow-up on the same and oversee incoming media inquiries.• Consults with the communications team to ensure that the media concerns of assigned accounts are delivered on time and are of highest possible quality.• Co-creates, reviews, and edits all media communication assets.• Manages and maintains media relations files and regularly updates the same. Show less

Unit 502B, 5F Cattleya Condominium 235 Salcedo Street, Legaspi Village Makati Ci

MEDIA MONITORING & REPORTING MANAGER | March 2012 to July 2014MEDIA MONITORING OFFICER | July 2006 to February 2012• Directed the media monitoring unit.• Involved in the development and execution of clients’ communication plans.• Reviewed, analyzed, and classified brand and industry related news and information for daily submission to clients.• Evaluated clients’ media coverage; produce monthly analysis report and present recommendations.• Generated additional income… Show more MEDIA MONITORING & REPORTING MANAGER | March 2012 to July 2014MEDIA MONITORING OFFICER | July 2006 to February 2012• Directed the media monitoring unit.• Involved in the development and execution of clients’ communication plans.• Reviewed, analyzed, and classified brand and industry related news and information for daily submission to clients.• Evaluated clients’ media coverage; produce monthly analysis report and present recommendations.• Generated additional income to the organization by developing customized analytical and evaluative report-proposals to new and existing clients.• Reorganized the department, created the name: CID-MMS (Media Monitoring Services) and established a centralized data-sharing mechanism. Show less

Glorietta/Robinsons Galleria/Shangri-La Mall, Manila

• Handled menswear, toiletries, and food sections; monitored stocks sales flow; implemented promotional activities and performed extensive visual merchandising.• Trained and oversaw sales team.• Provided inputs for weekly departmental reports by conducting competitive monitoring and gathering customer insights.• Processed payment transactions and operated POS terminal.• Designed, developed and implemented employee incentive program/contest; maintained store bulletin… Show more • Handled menswear, toiletries, and food sections; monitored stocks sales flow; implemented promotional activities and performed extensive visual merchandising.• Trained and oversaw sales team.• Provided inputs for weekly departmental reports by conducting competitive monitoring and gathering customer insights.• Processed payment transactions and operated POS terminal.• Designed, developed and implemented employee incentive program/contest; maintained store bulletin updates/designs and wrote articles for company newsletter.• Represented the employee council and successfully completed the ‘Leadership Enhancement to Achieve Peak Performance’ training/seminar. Show less

Sm Foodcourt Cubao, Quezon City

• Worked closely with the Store Management Group as a member of the Marketing Team and conceptualized local promotional activities.• Managed the store’s trade displays and visual merchandising and administered stock inventory of novelty items.• Hosted parties and special event sponsorships and handled DTI permit application for store-based promos.• Recognized as one of the ‘Suggestive Selling Kings’ during stay.