Fully Integrated Advertising Agency specialising in Creative OOH, Strategic Media Placement, Media Planning, Nationwide Media Buying, and 3D Anamorphic Animation (and CGI-OOH). We strive for Uniqueness and the Wow factor for our Clients.

- Managing the day-to-day running of the business with a particular emphasis on sales and product & business development.- Total restructure of the company.- Revamped the entire sales and marketing strategy.- Expand the Roadside Digital OOH portfolio.- Achieved multifold revenue growth.- Secured the very first transit media concession in the country by obtaining the exclusive rights to 23 biggest and busiest train stations in Jakarta and its fringe cities.- Maintaining relationship with major clients such as Bank Mandiri, IKEA, OLX, GO-JEK, Traveloka, Telkomsel, Tokopedia, Halodoc, JD.ID, and Top-tier Agencies such as Posterscope, Group M (Mindshare, MEC Global, Mediacom), Starcom, OMD, Initiative, Havas Media, and many more.- Liaising and lobbying with industry associations and government officials.

• Oversee the Direct Sales team in Sydney across nationwide Outdoor media spaces: Billboards, Digital OOH, Airports, Shopping Centres and Digital network which includes Cafes, Venues, Universities and Sporting venues.• Recruit, mentor and develop the Sales team.• Manage and service Direct accounts and Second-tier Advertising Agencies based in Sydney.• Plan and execute outdoor advertising ideas for existing and new clients.

• Develop a brand new Direct sales division.• Selling across nationwide Outdoor media spaces: Billboards, Digital OOH, Transit: Buses & Rail, and Airports.• Manage and service Direct accounts and second-tier Advertising Agencies based in Sydney.• Source and identify new business revenue streams.

• Selling commercial slots across all programs.• Manage and service Direct accounts and second-tier Advertising Agencies based in Sydney.• 100% new business development.• Source and secure new clients for long-term contracts.

• Lead the Sydney Direct Sales team.• Selling across nationwide Outdoor media spaces: Billboards, Transit: Buses & Rail, and Airports.• Manage and service Direct accounts and second-tier Advertising Agencies based in Sydney.• 70% existing accounts / 30% new business development.• Plan and execute outdoor advertising ideas for existing and new clients.• Source and identify new business revenue streams.• Client retention program, eg. Entertainment, Site tours, Rebates, etc.

Signage and Point-of-Sale products for McDonald’s Australia

Importer and Distributor of Electroluminiscent Signage products for Australian market

• Oversee nationwide sales operations, including inventory & logistics management.• Manage the sales and marketing team.• Develop and implement new sales strategies, focusing on reward programs and merchandising support for retailers and wholesalers.• Source and identify new revenue streams.• Represent the Indonesian division in the quarterly EMI Music International conference held in various Asian countries.

• Oversee nationwide sales operations, including inventory & logistics management.• Manage the sales team and a logistics and operations team of 30 people.• Develop sales & marketing strategies for Strategic Marketing Division, which focuses on new-media, joint-ventures, and sponsorships.• Media planning and buying across TV, Radio, Print, and Outdoor Media.• Build good rapport with media, advertising agencies, sponsors, retailers and wholesalers, and the Indonesian recording industry association.• Source and identify new revenue streams and non-traditional distribution channels.• Client retention program, eg. Entertainment.• Represent the Indonesian division in the quarterly Universal Music International conference held in various Asian countries.