Dynamic Leader with a Passion for Asia's Business LandscapeSince his first journey to Asia in 2013, Erwin Wijnen has immersed himself in the region's vibrant business culture and rapidly evolving opportunities. Over the past eleven years, he's built a robust network across diverse industries, forging strong connections with leading brands, suppliers, retail operators, logistics providers, and e-commerce technology companies throughout Asia.In 2016, Erwin turned his focus to the dynamic loyalty and rewards sector, a market known for its fast-paced growth and innovative challenges. As Managing Director of LEAPS International Loyalty Limited, a Hong Kong-based firm, he drives the company's strategic direction and oversees daily operations with a clear vision for both short-term gains and long-term success.Erwin has played a pivotal role in establishing regional offices across Hong Kong, Amsterdam, the USA, and Canada. With the expansion of client programs in multiple regions, he has ensured that local teams collaborate closely with the company’s partners, delivering tailored solutions. His extensive experience in global travel retail and loyalty industries empowers him to offer partners cutting-edge insights into the latest trends, technologies, and customer engagement strategies.Key Expertise and Accomplishments:Spearheading business development and sales activation in global travel retail.Leading retail activations across Asia, Europe, and the USA.Cultivating an extensive network of brands and suppliers across Europe and Asia.Deep expertise in supply chain and logistics for cross-border e-commerce.Building a thriving business portfolio with clients in the Travel Benefit Redemptions, Employee Recognition Rewards and Mini Programs in FMCG sectors.Establishing strong partnerships with leading loyalty partners.