Esabel Khoury Email & Phone Number

Washington D.C. Metro Area

-Lead marketing and communications strategy in the area of personal insurance products.-Write content for web, social media, and print to raise company profile in relevant topic areas and drive web traffic and applications.-Support the maintenance, testing, and updating of website copy and online applications to ensure brand alignment and optimal user experience.-Manage social media platforms and successfully launched repositioning of Facebook page to target personal insurance clients, developing network of bloggers to create content, and monitoring lead generation and sales results to increase traffic by 45%. -Collaborate with industry groups and client organizations to develop customized content such as webinars, videos, articles, and recently an online quiz about health insurance for website, email, and social media channels.

Washington, Dc

-Rewrote health insurance web, email, advertising and marketing collateral content following policy changes due to the Affordable Care Act, working with compliance, sales and account teams to reposition the product and communicate benefits to existing and prospective clients-Helped develop and execute email and direct mailing campaigns targeting government agencies, embassies, non-profits and multinational firms

-Assisted in the design and tracking of individual insurance email campaigns to drive sales-Managed the company’s scholarship for expatriate students, running social media and email campaigns to attract entries

-Developed GoogleAds campaigns for the World Development Report 2011 website-Assisted in the managing of social media platforms -Helped write blog posts and website text about the World Development Report findings

Bsba, Marketing

Activities and Societies: Roosevelt Institute, Precipe Improv Theater

High School Diploma

Activities and Societies: McLean Governing Board