Esan Ashrafi Email & Phone Number

Toronto, On, Ca

Toronto, Dubai, Los Angeles

As a UX consultant, I help companies and organizations to create user-centered designs that are visually appealing, functional, and most importantly, easy and rewarding to use. My experience ranges from working with startups to large corporations, helping them build operational teams based on their budget. I have worked on projects in a variety of industries, including healthcare, finance, entertainment, creative and education.In addition, years of band life, agency life, and working in music, has turned me into a great communicator and collaborator. I understand the importance of working closely with other team members, departments and stakeholders to ensure that we reach our goals. I am committed to delivering high-quality work on time and within budget.

Toronto, Ontario, Canada

Was the dedicated UX/UAT specialist in a cross-functional team to make sure all requirements are met and tested based on acceptance criteria during agile sprints.Using a variety of methods, I executed UX research and user testing after creating test cases and customer journeys for various web, iOS, and Android applications. The findings were used to create personas and ultimately to test the features end to end.In addition to using various research methods, I participated in the grooming and planning sessions to ensure the teams are on the same page and acceptance criteria is accurate and well understood.My team were responsible for writing, updating, and managing test suites using XRay plugin in Jira, including regression, smoke, integration, and feature test suites.A few other responsibilities: Executed test cases on web, iOS, and Android applications to test the feature end to endExecuted regression in an ad-hoc manner and under tight deadline; Organized and conducted bug bash sessions and user testing sessions before major releases to detect bugs and edge cases; wrote test cases for each issues found during the sessionReported, groomed, and prioritized bugs in the backlog to make sure critical bugs are scheduled in the sprint and bugs do not sit in the backlog forever

Toronto, Ontario, Canada

My journey in Tech started with a hybrid role, within an extension of the product team. A combination of UAT and UX, my role required me to interact with, and liaise between designers, developers, stakeholders and customers. I was the contact point between the designers, product team, and engineers to ensure all design requirements are met Collaborated with designers to make sure the product speaks a unified language and is in line with UX and accessibility requirementsParticipated actively with Front-End engineers and designers to brainstorm UI/UX solutions to different problems and to address customer’s pain pointsExecuted users’ workflow to ensure the feature works as expected; Raised defects in Jira to make sure any issues with workflows get resolved swiftly before customer reports as bugEducated customers and internal business teams on new features (i.e. how to enable, how to use, etc.)

Toronto, Ontario, Canada

Used research findings to collaborate with product, engineering, and sales and other cross functional teams to address project requirements and facilitate technical discussions.Worked closely with designers to make sure wireframes address customers’ pain points and technical requirementsWorked very closely with the product owner to ensure there are no roadblocks and stakeholders’ expectations are metHelped with understandability of documentation on how to use the product

Toronto, Ontario, Canada

With a deep understanding of both Engineering and Design needs, acted as a moderator and interpreter between all parties to make sure projects are done efficientlyResponsible for managing timeline, writing report and updates

Dubai, United Arab Emirates

I co-founded KEY HOUSE OF CREATION, an idea factory based in Dubai and Toronto, in 2014. In 2015 I assumed the role of Lead Creative Strategist. In this role, I helped the agency grow into one of the most respected independent agencies in the region. I helped expand the agency's portfolio to include a vast range of projects; from the likes of UBER and Maserati to individual concepts established all around.

Toronto, Ontario, Canada

In constant communications with the company’s financial partners, WNS in India, to ensure a smooth and timely audit and payment processWas in charge of overlooking the supplier setup process for Mercer Canada, Guy Carpenter and Oliver WymanOversaw the ordering process in iBuy for all offices throughout Canada with direct report to multiple heads of departmentsManaged flat-files, budget spreadsheets and payments to several major vendors including Grand & Toy, Fedex, Compucom and Xerox.Audited supplier invoices for all Canadian offices to ensure accuracy and timely paymentPartnered with business stakeholders from 6 departments to charge invoices to appropriate cost centersIn charge of creating monthly journal entries for clients such as Bell Canada, Rogers and other service providers to ensure proper cost allocationIn charge of setting up meetings, schedule coordinating and filling in for the department head

Toronto, Ontario, Canada

Audit and processing of Travel and Expenses for eastern CanadaAudit and processing of supplier invoices to ensure accuracyPartnering with business stakeholders to charge invoices to appropriate cost centerIn charge of preparing monthly journal entries for several service providersCollaborating with developers such as Oracle to complete user testing of new e-procurement system

Toronto, Ontario, Canada

Monitoring auditors to verify compliance of Expenses with company policies and GAAPLiaised with employees across the country to solve audit problemsIn charge of maintaining corporate approval hierarchy to assure a fast audit and payment process of employee expense reports with minimal issues

Toronto, Ontario, Canada

Was responsible for developing, updating, and maintaining the database for Department of Social StudiesCollected and organized a comprehensive list of articlesData entry Liaising between professors and research assistants and attending to their requirements Planning and prediction

Ux Research & Design

UX Research & Design

Diploma Of Education, Media Production & Recording Arts

Diploma Of Education, Liberal Arts And Sciences, General Studies And Humanities