My design journey commenced by leading the visual strategy for a dynamic startup in my city. It was here that I developed a profound love for the marriage of form and function, discovering the transformative power of design in delivering extraordinary user experiences.Fueled by this passion, I transitioned into a role as a UI/UX Specialist, dedicating myself to crafting digital journeys that seamlessly blend functionality and aesthetics. From apps to corporate collateral, I believe in the power of design to elevate brands and create lasting impressions.Solutions I can provide:📍User-Centric Interface Redesign📍Brand Consistency Across Platforms📍User Journey OptimizationLet's talk
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Lead DesignerBook Like A Boss Sep 2021 - Oct 2022United States📍Brand Elevation:Elevated the overall brand identity through impactful graphic design, fostering increased brand recognition and trust among users.📍Redesigned Web Interface:Led a transformative redesign of the Book Like A Boss web interface, resulting in a 30% increase in user engagement and a more intuitive and modern navigation process.📍Multi-Faceted Design Expertise:Crafted persuasive and visually stunning presentations for successful investor pitches and client presentations. Additionally, I've created compelling visuals that resonate with target audiences, fortifying brand presence in both digital and print materials.📍Social Media Management:Orchestrated strategic social media campaigns, effectively leveraging design elements to enhance brand visibility and engagement.📍Email Newsletter Design:Designed visually appealing and engaging email newsletters, fostering effective communication and customer engagement.📍Customer-Centric Design:Pioneered the design of professional profiles for Book Like A Boss users, optimizing visual elements to attract more bookings and revenue. -
Brand Strategist. Ui Designer.Clustergy Sep 2019 - Mar 2021📍Collaborative Design Innovation:Collaborated with the product design and engineering teams to define and implement innovative solutions for interaction design and user experience.📍Visual Identity Development:Strategically developed a cohesive visual identity across web design, brochures, and infographics, while enhancing brand application guidelines on platforms like email templates, icons, illustrations, and brochures.📍Creation of content for social media:Curated captivating content for social media channels, crafted a content calendar, designed engaging graphics, and sourced compelling articles for shareability. Handled the end-to-end process, from ideation to content upload. -
Graphic DesignerDesign 106 Jul 2016 - Jul 2018📍Brand Development and Strategy:Developed and refined brand identities to align with client objectives, ensuring a cohesive and impactful visual presence.📍Print Collateral Design:Created a variety of print materials, including brochures and promotional items, maintaining a balance between design aesthetics and practicality.📍Client Project Management:Managed projects for external clients, facilitating effective communication and delivering design solutions that exceeded client expectations.
Andrea Rojas Education Details
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Graphic Design
Frequently Asked Questions about Andrea Rojas
What is Andrea Rojas's role at the current company?
Andrea Rojas's current role is UI/UX Specialist | Transforming Ideas into Intuitive Interfaces and Cohesive Brand Collaterals.
What schools did Andrea Rojas attend?
Andrea Rojas attended Universidad De Los Andes (Ve).
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Andrea Rojas
Fisioterapeuta| Community Manager | Entusiasta Del Marketing Digital | Aprendiz De La Blockchain HiveVenezuela -
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