Esat Serdaroğlu Email & Phone Number

İstanbul, Türkiye

• Managing product, price, and campaign strategies of all Jeep portfolio.• Analyzing and reporting on the competition, market trends, and the behavior of partners and customers.• Collaboration with cross-functional teams to define product requirements, prioritize features, and create a product roadmap.• Demand forecasting for driven production planning.• Developing and implementing robust pricing strategies to ensure optimal market positioning.• Monitoring of product usage and engagement metrics to pinpoint opportunities for enhancement and growth, culminating in strategic recommendations.• Synthesizing large data sets and visualizing outcomes, assemble reports & dashboards for management level reporting.• Leadership in overseeing the complete process of the Jeep Avenger Launch, involving strategic planning, implementation, and execution.

Istanbul, Turkey

International Markets, Ford Trucks• Responsible for Ford Trucks Western Europe countries (France, Spain, Portugal, Benelux, Nordics) expansion• Market research and distributor investigation based on market entry strategy • Business plan and financial feasibility (P&L, Balance Sheet, Cash Flow, and ratios) analyses of nominated distributors• Financial and Legal evaluation (due diligence) of final candidates• Kicking off sales operations to catch first year sales targets• Developing Global Distributorship Assignment Procedure• Managing global leasing partnership project• Coordination of marketing teams for new market events• Budget forecast and management of new market entrance expenses

Special Vehicle Engineering - MCV/LCV• Leading new model project management for Transit program• Reporting project status & plan to Launch Team• Managing co-ordination among working groups such as marketing, planning, purchasing and suppliers

Istanbul, Turkey

• Managing execution and timely completion of engineering projects by analyzing scope and determining project specifications.• Leading Transit LCV/MCV model projects in terms of project management• Reporting project status & plan to the Launch Team• Organizing regular status meetings with cross functional teams• Working closely with the suppliers in abroad for European Market

Sancaktepe Mah., İstanbul, Turkey

Special Vehicle Engineering - MCV/LCV• Designing and releasing actions regarding MCV/LCV accessory options • Working on the current Transit Custom and Transit vehicle projects• Offering design concepts for the upcoming projects with the team and communicating with the suppliers to figure out problems during the process• Evaluating product range, facilities and quality systems relating to potential suppliers• Supporting project planning team by managing engineering-related parts of projects with continuous improvement• Managing co-ordination between working groups such as marketing, planning, purchasing and suppliers • Completing the process by performing design verification tests, fitting trials and functional builds to give the final approval

Fatih Sultan Mehmet Mahallesi, Balkan Caddesi No:47, Ümraniye, İstanbul

• Performed Competitor Analysis and Benchmarking to evaluate Renault’s position within the industry and identify leadership performance measures and targets for the purpose of focusing on best practices for continuous improvement• Evaluated cumulative sales data and technical service records both on a monthly basis and annually for the year 2014, completed missing parts and corrected mistyped values• Performed Fleet Analysis by evaluating fleet-related surveys of Renault and gained knowledge about fleet leasing

Atatürk Caddesi No: 6 Arifiye 54580 Sakarya

• Learned how to draw basic shapes with CATIA which enables the creation of 3D parts from 3D sketches• Participation in SAP (System Analysis Program) seminar• Performed test drives for armored vehicles

Master Of Science - Ms, Engineering And Technology Management

Bachelor'S Degree, Mechanical Engineering

Education record