Eric Balcanoff Email & Phone Number

New York, Ny, Us

Southport, Connecticut, United States

•Executed launch of product lines across digital platforms by designing landing pages and driving over 20,000 monthly users to website through paid ad, email, social media, and influencer campaigns •Drove 19% YOY increase in sales by developing promos and implementing campaigns across multiple marketing touchpoints•Achieved 45% YOY growth of global social community in first two years with company.•Created a video content strategy (eg. Instagram reels, TikTok, Facebook Live, YouTube) that resulted in a 116% YOY increase in video views•Launched influencer program, which included partnerships with The Dogist and Avocado Mattress, resulting in an increase in brand awareness and sales •Utilized Sprout Analytics to create monthly insight reports and use corresponding data to drive future content strategy

•Photograph a range of subject matter including wedding, portraits, and landscapes•Perform search, display, and social media marketing through Facebook and Google Adwords•Develop website, blog, and social content to increase and uphold brand visibility•Attend trade shows and network with clients to discuss package options and build relationships•Target audiences based on funnel marketing analysis and conversion rates

New York, New York, United States

•Created educational and interactive daily social content for Instagram, Facebook, TikTok, Pinterest and •Identified trends and input strategies that led to over 100% increase in Instagram user reach in 4-month span•Developed and carried out marketing plan that led to highest month of web traffic in company’s 18-year history•Created video content strategy which included launch of company TikTok account that grew a 15k following in year 1 and produced videos with over 1 million views•Wrote, edited, and published blogs to boost SEO performance

Burlington, Ma

•Create artistic product images and videos for company website, social media channels, advertisements and billboards•Produce content that led to 400% increase in social media following in 5 years and 50% annual increase of online sales•Demonstrate proficiency in Adobe software (Photoshop, Premiere Pro, Audition, etc.) to edit photos and videos•Photograph covers and inside content for Style Me Pretty, The Boston Globe, and Long’s Magazine•Conceptualize new marketing campaigns on platforms such as Facebook & Instagram•Shoot long and short-form video ads for company sales and events•Manage photography interns on camera functions and lighting techniques

Chestnut Hill, Ma

• Manage staff (8-10 at a time) in a fast-paced studio environment• Photograph newborns, infants, children, and families• Retouch photographs in Adobe Photoshop and Darkroom• Exhibit excellent communication skills with children of all ages and adults• Demonstrate advanced proficiency in Nikon camera settings and studio lighting• Display ability to up-sell clients on various product packages

Education record

Communications

Activities and Societies: Suffolk University Photo Club