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Proven leader with 20+ years’ experience in internet/ ecommerce technology, brand marketing, P&L management, and global business leadership. Broad B2B and B2C digital product management experience including requirements development through go to market implementation for new technology initiatives. Specialties: ecommerce, brand strategy, digital marketing, online analytics, A/B and multi-variant testing, demand generation, product management, product marketing, planning, scaled agile development methodologies.
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Chief Marketing OfficerBlacklineWaltham, Ma, Us
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Chief Marketing OfficerBlackline Jan 2024 - PresentWoodland Hills, Ca, Us -
Marketing FellowThe Marketing Academy Jun 2023 - Mar 2024London , GbThe Marketing Academy US Fellowship Program developed in partnership with McKinsey & Company, is a powerful, free, part-time program giving a select group of exceptional CMOs at the top of the marketing career ladder a unique opportunity to further develop these critical capabilities. -
Chief Marketing OfficerInfinite Electronics, Inc. Jun 2021 - Jan 2024Irvine, Ca - California, Us -
Cmo And Executive Vice PresidentBerlin Packaging Oct 2019 - Jun 2021Chicago, Il, Us -
Head Of Ecs Global Marketing And Digital InnovationArrow Electronics 2019 - 2019Centennial, Colorado, Us- Leading demand generation, digital and social marketing, lead management, supplier marketing and events for Arrow's enterprise computing solutions (ECS) division globally. - Responsible for creating a global digital presence for Arrow ECS including the deployment of a new website and new digital marketing and business intelligence capabilities. - Building innovative new marketing programs to extend the reach of key suppliers and partners. -
General Manager - Global EcommerceArrow Electronics 2016 - 2019Centennial, Colorado, Us- Responsible for developing Arrow's eCommerce sales channel. Leading the development of an omni-channel sales and marketing strategy that leverages Arrow's traditional offline selling capabilities while enabling customers to research and buy online. - Responsible for creating and getting funding for a scaled agile development program to re-architect Arrow's authenticated customer sales portal. Implemented a user centered agile design process for new feature development. - Built teams in Asia and Europe to focus specifically on geographic expansion for key ecommerce and digital marketing initiatives. Launched www.arrow.cn, which was designed and built to address the China market specifically.
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Board MemberBerlin Packaging 2019 - 2019Chicago, Il, Us
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Sdirector, EbusinessNational Instruments Jul 2014 - May 2016Austin , Texas, Us- Recruited to lead a team of online professionals focused on driving online demand generation, ecommerce and esupport for National Instruments. - Focus areas include customer experience, online analytics, customer lifecycle management, user experience, globalization, content strategy, site information architecture and online revenue generation. -
Vice President, Global Online Product ManagementDell Aug 2012 - May 2014Round Rock, Texas, Us- Charted to lead the development of the future-state online technology strategy. Partnered with customers, marketing, engineering and sales teams globally to understand evolving online technology needs. - Focus areas include site personalization, mobile, social shopping, CRM and rich media. - Additional focus on launching a new authenticated technology platform for Dell’s business customers. - Currently leading a team of 100+ online strategists and technology experts to define capabilities and product requirements for online IT. Also responsible for go to market planning for new technology and global deployment. -
Executive Director, Global Ecommerce MarketingDell Dec 2010 - Aug 2012Round Rock, Texas, Us- Expanded responsibilities to lead a global team of 280 professionals and 400 contractors with a +$60 million annual budget. - Led the development of the Dell Mobile strategy including launching mobile browser web sites in 8 countries and launching IOS, Android and Win8 apps for online commerce and support. - Created a best-in-class online analytics team focused on implementing an industry leading online multi-variant testing program. - Built out an online quality team focused on improving online site performance and global content quality. - Managed online content creation for the Dell product portfolio. Focused the team on building a robust video strategy, leveraging videos throughout the shopping path and online support sites.
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Marketing Director - Global OnlineDell Aug 2006 - Dec 2010Round Rock, Texas, Us- Relocated back to the U.S. to lead a team of more than 70 globally dispersed professionals in 12 countries to develop new content and messaging strategy for the Large Enterprise and Public business units online utilizing the next generation content management platform. - Managed the launch of products, services and solutions content for dell.com. Integrated content, features and capabilities of acquired companies into Dell’s online site including Equallogic, Everdream, Message One and ASAP. - Managed the IT engagement and platform for community and social media activities for Dell, including Ideastorm, product support forums, product ratings and reviews, Twitter and external sites including Facebook, and Second Life. Managed a $7 - $10 million budget.
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Director Emea Pricing And Product Planning, Home And Small BusinessDell Oct 2002 - Aug 2006Round Rock, Texas, Us- Promoted to oversee product marketing for Desktop and Notebook products and to be a liaison to the engineering team. - Evangelized and managed a Europe-specific product roadmap to ensure optimal product mix for the market. - Managed supply chain and products from cradle to grave. - Defined EMEA strategic requirements for future desktop and notebook products. - Served as a corporate spokesperson and for communicating with European Press Agencies to maximize the placement and effectiveness of product reviews. - Defined, managed, and continually evolved the pricing strategy for all desktop and notebook products in EMEA for the Home and SMB segments. - Hired and developed team of 30 Product Managers and Pricing Analysts.
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Sr Manager Brand MarketingDell 1999 - 2002Round Rock, Texas, Us- Owned and managed Dell’s $700 million S&P business for the US Consumer marketing organization. Determined which products to launch, defined Dell’s strategy in the printer and PDA markets, and worked along the value chain to determine branding strategy for a variety of products. Portfolio included all software, printers, PDAs, digital cameras and digital home products. Hired and developed team of 12 Software and Peripheral Brand Managers.
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Marketing ManagerCompaq 1996 - 1999Houston, Texas, Us -
Marketing ManagerIhs 1994 - 1996
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Project ManagerUs West 1992 - 1994Denver, Us
Emily Campbell Skills
Emily Campbell Education Details
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University Of Colorado BoulderMarketing And International Business
Frequently Asked Questions about Emily Campbell
What company does Emily Campbell work for?
Emily Campbell works for Blackline
What is Emily Campbell's role at the current company?
Emily Campbell's current role is Chief Marketing Officer.
What is Emily Campbell's email address?
Emily Campbell's email address is em****@****ell.com
What is Emily Campbell's direct phone number?
Emily Campbell's direct phone number is +151279*****
What schools did Emily Campbell attend?
Emily Campbell attended University Of Colorado Boulder.
What are some of Emily Campbell's interests?
Emily Campbell has interest in Children, Completed 2 Marathons, Skiing.
What skills is Emily Campbell known for?
Emily Campbell has skills like Product Marketing, E Commerce, Demand Generation, Go To Market Strategy, Marketing Strategy, Online Marketing, Product Management, Crm, Leadership, Lead Generation, Cross Functional Team Leadership, Digital Marketing.
Who are Emily Campbell's colleagues?
Emily Campbell's colleagues are Kempton Batia, Dana Lyons Apeitos, Jimmy Swinford, Courtney Mckinney, Mba, Gene Scott, Kristy Long, Heath Mcguire.
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