Emily Campbell Email & Phone Number

Waltham, Ma, Us

Woodland Hills, Ca, Us

London , Gb

The Marketing Academy US Fellowship Program developed in partnership with McKinsey & Company, is a powerful, free, part-time program giving a select group of exceptional CMOs at the top of the marketing career ladder a unique opportunity to further develop these critical capabilities.

Irvine, Ca - California, Us

Chicago, Il, Us

Centennial, Colorado, Us

- Leading demand generation, digital and social marketing, lead management, supplier marketing and events for Arrow's enterprise computing solutions (ECS) division globally. - Responsible for creating a global digital presence for Arrow ECS including the deployment of a new website and new digital marketing and business intelligence capabilities. - Building innovative new marketing programs to extend the reach of key suppliers and partners.

Centennial, Colorado, Us

- Responsible for developing Arrow's eCommerce sales channel. Leading the development of an omni-channel sales and marketing strategy that leverages Arrow's traditional offline selling capabilities while enabling customers to research and buy online. - Responsible for creating and getting funding for a scaled agile development program to re-architect Arrow's authenticated customer sales portal. Implemented a user centered agile design process for new feature development. - Built teams in Asia and Europe to focus specifically on geographic expansion for key ecommerce and digital marketing initiatives. Launched www.arrow.cn, which was designed and built to address the China market specifically.

Chicago, Il, Us

Austin , Texas, Us

- Recruited to lead a team of online professionals focused on driving online demand generation, ecommerce and esupport for National Instruments. - Focus areas include customer experience, online analytics, customer lifecycle management, user experience, globalization, content strategy, site information architecture and online revenue generation.

Round Rock, Texas, Us

- Charted to lead the development of the future-state online technology strategy. Partnered with customers, marketing, engineering and sales teams globally to understand evolving online technology needs. - Focus areas include site personalization, mobile, social shopping, CRM and rich media. - Additional focus on launching a new authenticated technology platform for Dell’s business customers. - Currently leading a team of 100+ online strategists and technology experts to define capabilities and product requirements for online IT. Also responsible for go to market planning for new technology and global deployment.

Round Rock, Texas, Us

- Expanded responsibilities to lead a global team of 280 professionals and 400 contractors with a +$60 million annual budget. - Led the development of the Dell Mobile strategy including launching mobile browser web sites in 8 countries and launching IOS, Android and Win8 apps for online commerce and support. - Created a best-in-class online analytics team focused on implementing an industry leading online multi-variant testing program. - Built out an online quality team focused on improving online site performance and global content quality. - Managed online content creation for the Dell product portfolio. Focused the team on building a robust video strategy, leveraging videos throughout the shopping path and online support sites.

Round Rock, Texas, Us

- Relocated back to the U.S. to lead a team of more than 70 globally dispersed professionals in 12 countries to develop new content and messaging strategy for the Large Enterprise and Public business units online utilizing the next generation content management platform. - Managed the launch of products, services and solutions content for dell.com. Integrated content, features and capabilities of acquired companies into Dell’s online site including Equallogic, Everdream, Message One and ASAP. - Managed the IT engagement and platform for community and social media activities for Dell, including Ideastorm, product support forums, product ratings and reviews, Twitter and external sites including Facebook, and Second Life. Managed a $7 - $10 million budget.

Round Rock, Texas, Us

- Promoted to oversee product marketing for Desktop and Notebook products and to be a liaison to the engineering team. - Evangelized and managed a Europe-specific product roadmap to ensure optimal product mix for the market. - Managed supply chain and products from cradle to grave. - Defined EMEA strategic requirements for future desktop and notebook products. - Served as a corporate spokesperson and for communicating with European Press Agencies to maximize the placement and effectiveness of product reviews. - Defined, managed, and continually evolved the pricing strategy for all desktop and notebook products in EMEA for the Home and SMB segments. - Hired and developed team of 30 Product Managers and Pricing Analysts.

Round Rock, Texas, Us

- Owned and managed Dell’s $700 million S&P business for the US Consumer marketing organization. Determined which products to launch, defined Dell’s strategy in the printer and PDA markets, and worked along the value chain to determine branding strategy for a variety of products. Portfolio included all software, printers, PDAs, digital cameras and digital home products. Hired and developed team of 12 Software and Peripheral Brand Managers.

Houston, Texas, Us

Denver, Us