Esben Pedersen Email & Phone Number

Copenhagen, Dk

Honkong

Copenhagen, Capital Region, Denmark

As Chief Communications Officer, I led a high-impact motivated, mission-driven, and highly cross-functional team developing communications, sustainability, go-to-market strategy, brand, influence, social media, and event management. Designed and implemented a global media strategy that increased brand awareness in key markets, aligning messaging across multiple platforms and channels. Enhanced visibility by more than through the integration of in-house capabilities while significantly reducing costs.Corporate communications, crisis management, media relations, content generation, speaker bureau, C-suite reputation management, partnerships, event management, web and social media, and all facets of internal and external awareness-building for the group. Digitalised the company’s media relations. Increased awareness and goodwill.Oversaw strategic communications and marketing with corporate partners, both domestic and internationally.Leveraged advanced data analytics to identify consumer behavior trends and tailor media strategies, resulting in a 27% increase in campaign effectiveness.Enhanced media efficiency by over 50% through the integration of in-house capabilities, resulting in a reduction in costs.Secured the company’s place as the voice of the industry Developed the communication team including onboarding new talent.

Leading successful media transitions and implementing data-driven digital strategies. Adept at aligning media execution with business objectives and optimizing media performance on a global scale. Known for strong leadership in dynamic environments, driving innovation, and fostering strategic partnerships to elevate brand presence and achieve business goals.Increased brand visibility by 30% through targeted digital media campaigns globally, contributing to a 25% growth in market share.Enhanced media efficiency by 20% through the integration of in-house capabilities, resulting in a 15% reduction in costs."

Copenhagen

o Led high-impact, growing team responsible for internal and external communications across three continents and worked closely with customers and the media, including during the company’s intended IPO. Reporting directly to CEOCreated culturally appropriate messaging and go-to-market campaigns to maximise store traffic. Launched Flying Tiger Copenhagen’s brand and communications in Korea and the US. - Established and headed a successful international communications department, including onboarding new talent • Leveraged advanced data analytics to identify consumer behavior trends and tailor media strategies, resulting in a 27% increase in campaign effectiveness.

Copenhagen, Denmark

First member of the board of directors of Denmark’s leading electric vehicle lobbying organisation from a pure EV manufacturer. Successfully balanced the influence of the traditional OEM members, who had initially wanted to delay the implementation of EVs. Generated industry-leading share of voice that fundamentally tilted the balance of power towards Tesla and away from the incumbents. Responsibilities/Achievements - Influenced and helped develop the alliance’s political strategy - Identified and operationalised common values shared by a very diverse group of members - Influenced EV incentives in Denmark and Norway • Developed and executed the communication strategyExamples of media work addressing EV incentives below:

Copenhagen

Pivotal in establishing the company's largest market outside of California during its most transformative period. Reporting directly to CEO Elon Musk, I led the execution of corporate sales strategies and the development of a regional sales team across Northern Europe.Market Leadership: Played a central role in positioning Tesla as the market leader in electric vehicles in the Nordic region, driving the company’s rapid expansion and dominance in this key market. Successfully grew sales exponentially.Sales and Communication Synergy: Pioneered a cross-functional MarCom approach that seamlessly integrated sales, marketing, and communication efforts, significantly amplifying the impact.Innovative Marketing: Spearheaded data-driven, programmatic marketing campaigns supported by earned media, optimizing search visibility to increase brand engagement and drive substantial sales growth.High-Impact Media Coverage: Proactively pitched and secured high-value media coverage that greatly enhanced brand visibility and directly boosted sales.Team Leadership: Built and scaled a high-performing regional communications team, successfully attracting top talent to support Tesla's growth in the region.Crisis Management: Led all aspects of reputation management and crisis communications, including during the company's IPO.Strategic Communications: Crafted and executed a regional communications strategy that increased Tesla’s visibility and credibility.Media Relations: Secured high-profile placements amplifying Tesla's brand presence.Content Creation: SoMe, Web speeches, blogs, press releases, advertorial content et al.

Microsoft, Denmark

• External editor of TDC’s magazines with the responsibility of testing the boundaries of the repositioning of the company brand. During this period the magazine platforms spearheaded this process• External editor of Microsoft’s magazine with focus on Microsoft Business Solutions and B2C communication• Responsible for a variety of smaller client publishing magazine conceptsResults• TDC Magazine Kom Nærmere won the Benjamin magazine award 2006

• Developed and executed communication platforms and a magazine concepts that was part of the rebranding of the Danish financial daily, Børsen • Develop and produce client publishing magazines for Toyota, DK

• Copy Editor at Euroman a premium lifestyle magazine in Denmark• Developing concepts and stories• Managing writers, layouters and pre production• Editing• Automotive editor• Gadget editor• Fashion copy writer• Writing articles

Largest popular science magazine in Scandinavia• Copy Editor at Euroman a premium lifestyle magazine in Denmark• Developing concepts and stories• Managing writers, layouters and pre production• Editing• Writing articles