Esben Pedersen Email & Phone Number

Copenhagen, DK

Honkong

Copenhagen, Capital Region, Denmark

As Chief Communications Officer, I led a high-impact motivated, mission-driven, and highly cross-functional team developing communications, sustainability, go-to-market strategy, brand, influence, social media, and event management. Designed and implemented a global media strategy that increased brand awareness in key markets, aligning messaging across.

Leading successful media transitions and implementing data-driven digital strategies. Adept at aligning media execution with business objectives and optimizing media performance on a global scale. Known for strong leadership in dynamic environments, driving innovation, and fostering strategic partnerships to elevate brand presence and achieve business.

Copenhagen

• o Led high-impact, growing team responsible for internal and external communications across three continents and worked closely with customers and the media, including during the company’s intended IPO. Reporting.
• Leveraged advanced data analytics to identify consumer behavior trends and tailor media strategies, resulting in a 27% increase in campaign effectiveness.

Copenhagen, Denmark

• First member of the board of directors of Denmark’s leading electric vehicle lobbying organisation from a pure EV manufacturer. Successfully balanced the influence of the traditional OEM members, who had initially.
• Developed and executed the communication strategyExamples of media work addressing EV incentives below:

Copenhagen

Pivotal in establishing the company's largest market outside of California during its most transformative period. Reporting directly to CEO Elon Musk, I led the execution of corporate sales strategies and the development of a regional sales team across Northern Europe.Market Leadership: Played a central role in positioning Tesla as the market leader in.

Microsoft, Denmark

• External editor of TDC’s magazines with the responsibility of testing the boundaries of the repositioning of the company brand. During this period the magazine platforms spearheaded this process
• External editor of Microsoft’s magazine with focus on Microsoft Business Solutions and B2C communication
• Responsible for a variety of smaller client publishing magazine conceptsResults
• TDC Magazine Kom Nærmere won the Benjamin magazine award 2006

• Developed and executed communication platforms and a magazine concepts that was part of the rebranding of the Danish financial daily, Børsen
• Develop and produce client publishing magazines for Toyota, DK

• Copy Editor at Euroman a premium lifestyle magazine in Denmark
• Developing concepts and stories
• Managing writers, layouters and pre production
• Editing
• Automotive editor
• Gadget editor

• Largest popular science magazine in Scandinavia
• Copy Editor at Euroman a premium lifestyle magazine in Denmark
• Developing concepts and stories
• Managing writers, layouters and pre production
• Editing
• Writing articles