Sofia Escarrá Delgado Email & Phone Number

Barcelona, CT, ES

Barcelona, Cataluña, España

• Project manager of the Global Creative team in Adevinta, comprised of two designers.
• Working closely with senior leadership to launch a key transformational project: The launch of the new Adevinta brand identity and corporate positioning.
• Responsible for overseeing the development and execution of strategic brand-related projects (>180 per year) ensuring they are completed on time, to the highest quality standards.
• Coordinate, monitor and report projects progress, ensuring deliverables are met and stakeholders updated accordingly.
• Identify and manage project risks and craft contingency plans.

Barcelona, Cataluña, España

• Within the Global team, responsible for the Adevinta’s Employer Brand in Spain by means of:
• Expanding Adevinta’s brand awareness as a top employer of choice, to Product & Tech potential talent in Spain.
• Employer branding content creation, in order to bring the Employee Value Proposition to live, across internal and external channels.

Barcelona, Cataluña, España

• Responsible for the steady growth of the three brands within the Sparkling Water Category by means of:
• Definition of the brand positioning, target, ambition, growth space and A&P budget priorization for each brand.
• Deep understanding and analysis of market metrics, consumer behavior and FMCG trends, in order to develop winning strategies.
• Multi-functional teams lead (Finance, Operations, R&D, Trade, Sales and Quality) for launching successful innovations and renovations, able to deliver value both to consumers and clients.
• Management of 360º brand activations to achieve pre set results.Team leader of a Marketing Assistant.

The Hague, Netherlands & Barcelona, Spain

• Key responsibilities:
• Analysis of core categories within the market in order to identify opportunities.
• Innovation, Line Extension and Renovation Project Management.
• Sell-in and sell-out tracking and analysis.
• Digital Channel Strategy definition and implementation.Key achievements:- Full marketing plan development: Market and opportunities analysis, strategy definition,projects prioritization and implementation.

Barcelona, Cataluña, España

• Key responsibilities:
• Brand strategy creation and implementation on core geographies (Italy, Netherlands, Russia andSpain).
• Innovation pipeline development and implementation.
• Trends identification, global new product development tracking and opportunity scouting.
• Innovation Projects ManagementKey achievements:- Assumed a Global Category Manager position during 6 month as a result of a maternity leave.- Deep knowledge of European geographies regarding market dynamics and.

London, Reino Unido

• Key responsibilities:
• Actively participated in a high budget advertising campaigns and communication actions, from the designing of the concept to the monitoring.
• Assistant at the production department and Assistant Director in shootings. Key achievements:
• Understand the language advertising agencies speak, in order to get their best regarding marketing briefings.
• Comprehend the importance of “1+1=3” by a deep observation of the different communication synergies among departments and companies.

Master'S Degree, International Master In Marketing

• EADA holds the 25th place on the ranking published by the Financial Times in 2013 and is accredited by AEEDE and EQUIS. • Fully.

Diploma Of Education, Essential Guide To The Fashion Industry

Diploma Of Education, History Of Art

Diploma Of Education, Introduction To Fashion Brand Management

Bachelor'S Degree, Advertising And Pr