My creative outlet which I absolutely love. Specialising in family, motherhood and elopements <3www.solisstories.comwww.instagram.com/solisstories.photography

-Develop, implement and execute holistic and integrated marketing campaigns for the Canon Australia brand and its consumer products to drive demand, brand awareness and sales.-Strategic planning and consulting of B2B go-to-market strategies including content, white papers, optimisation of lead gen forms, channel amplification optimisation.-Determine annual budget handling and allocations across the Canon marketing functions. -Manage campaigns, end to end. Including all content and collateral, offerings, identifying and leveraging insights, go-to-market strategies, brand recognition, customer and media events, PR, design, media placements, product positioning and drive outcomes while ensuring campaign expectations are met (sales, budgets, time frames).-Provide SEO leadership to internal Content, UX and development teams to ensure that all websites have been technically optimised to attract, engage, convert and retain online visitors.-Setup analytics dashboards using Data Studio and Google Analytics for internal teams and senior management to track the success of campaigns. -Regularly present plans, wins/losses and ways of improving to senior and executive teams, both in yearly conferences and quarterly catchups. -Build systems and protocols internally that ensure the content strategy is optimised across all platforms and user experiences.-Main point of contact with media and creative agencies for the development of Always-On and Ad Hoc campaigns to support the development of digital strategies through the purchase funnel (brand + eStore).

- Assist in end to end campaign management of new product launches across the Canon consumer portfolio including Research, consumer segmentation, product messaging and life cycle, strategy development, creative/PR/media agency briefings, working with agencies and internal teams to deliver holistic online/offline and above the line/below the line campaigns. - Implementation of campaign tracking across varied mediums to accurately track and test campaign creative/messaging and feedback results to business leaders.- Map out consumer journeys and coordinate internal and external teams to launch B2C campaigns and trade partners while adhering to strict global embargos and timelines in line with budgets.- Present new products to internal and external audiences.- Translating high-spec, technical details of products into key benefits for the user.- Development of trade tools for the sales team (marketing materials, account presentations/briefings) and point of sale items in line with product launches.

Travel Rumors is a travel and lifestyle blog where we write about vacations, fun hotspots, city breaks, restaurants, bars, spa locations, must see sights and must have travel gadgets.My activities as Online Editor include:- Choose subject matters that interests readers- Content Marketing- Copywriting and storytelling - SEO implementation- Research https://travelrumors.com/new-zealand-south-island-travel-guide/https://travelrumors.com/interlaken-switzerland/https://travelrumors.com/how-to-discover-portugal-by-camper-van/Psst. Do (not) tell!info@travelrumors.comwww.travelrumors.com

- SEO and Website Optimisation- Social media strategy - Content creation- Email marketing and automation - Digital promotional support

My role at the Conservatorium hotel encompassed a wide range of activities across the hotel & its outlets:Social Media- Plan, manage and execute all social media activities across different social media channels for multiple accounts and brands within the hotel using Hootsuite and Falcon Social. - Content creation: find/create stories (research, interviews, copy writing, photography/film) which engage the corresponding audience. -Execute social media advertising and adjusting campaigns to find the 'perfect recipe' and increase conversion optimisation.- Report on social media and campaign statistics to HOD's and relevant partners on a monthly basis.Email Marketing- Manage, design, execute and responsible for preparing and sending newsletters through Silverpop. - Devise a yearly email marketing calendar to include email sends across a number of different outlets and departments.- Email database management.- A/B testing on design/copy and conversion optimisation.Photography and video filming and editing- Plan and execute photoshoots and video filming within the hotel- The 'go to' person for all things related to in-house photography.- Extensive use of photoshop for social media, email marketing and website use.Digital Marketing- Manage and update all online listings.- Assist in the creation and implementation of the online marketing strategy and budget plan. - Content management for the website and social media through keyword research and storytelling. - Assist in the design, test and launch of the new website and make changes where needed to maximise the conversion rate.- Assist in the set up of of Google Tag Manager and Google Analytics to make deductions and recommendations based on data. Campaigns and projects- Campaign Management through exclusive campaigns, special offers or promotions. Examples on request- Create POS materials (flyers and brochures).- Create digital banners/advertisements, marketing and sales materials through Adobe

As below, with the addition of:-Educating clients on the addition of display PPC advertising on and off site as a new product. -Set up and monitor retargeting campaigns through Google Adwords

Zoopla Property Group is a digital media business that owns and operates some of the UK’s leading online property and comparison brands including Zoopla, PrimeLocation, SmartNewHomes, HomesOverseas and uSwitch.- Work on the execution of Email Campaigns through email platforms such as Silverpop while constantly trying to exceed the target CTR and Open Rate through the use of A/B testing.- Responsibility for monitoring and forecasting the inventory of campaigns month on month- Provide a regular two way communication between my clients and the sales team, ensuring client expectations are met and exceeded.- Amend client's HTML where necessary - Manage the email re-targeting process within the Campaigns team- Liaise with the sales team to ensure data for campaigns is delivered on time, is accurate, meets the client’s requirements and the KPI’s agreed.-Give clients recommendations on design, content, layout and subject lines as well as email best practice, advising clients on all aspects of market strategy. 
- Produce weekly campaign reports for clients while collating information and results from various sources and making suggestions for improvements where necessary.- Ensure that each part of the project, from initial kick off, evaluation of timelines, delivery ofassets, data and copy, are moved through the pipeline and finished on time.- Conduct all campaign activities and processes on CRM tools such as Salesforce. - Lead the testing, building and implementation of Salesforce

lunchalot.com was Australia's online dining club where members can book and receive 25% off their bill or 50% off food at selected partner restaurants. lunchalot.com offered hundreds of exclusive dining deals across Australia throughout the week- breakfast, lunch or dinner.Closely working alongside the Marketing Manager, my role included: Social Media marketing, email marketing and newsletters, member liaising, customer service, product and competitor research, KPI reporting, interpreting and reporting on data, maintaining databases and liaising with outside vendors, creatives and web developers.