Jacqueline Escobar, Mba Email & Phone Number

Scranton, Pa, Us

Scranton, Pa, Us

Wilkes-Barre, Pennsylvania, United States

Advised and consulted with a diverse portfolio of small business owners across a five-county territory surrounding Wilkes University, delivering tailored marketing strategies and project management solutions.Led market research and financial projection efforts, crafting compelling business plans and marketing plans while optimizing SEO and website analytics for enhanced online visibility.Forged partnerships with industry leaders and local organizations, providing valuable resources and educational opportunities to empower small business entrepreneurs.Managed disaster loan programs including SBA's Paycheck Protection Program, Economic Injury Disaster Loans, and Shutter Venue Operators Grants, as well as local DCED grant programs. Guided small business entrepreneurs through pandemic-induced challenges, devising customized business pivots, digital marketing strategies, and grant opportunities. Spearheaded over 50 successful client projects, securing $100,000+ in Covid-19 relief funding, while ensuring clients were equipped with up-to-date business information.Created training materials, including social media guides, startup steps, platform SOPs, and Spanish-language resources, to facilitate in-center use and customer training events.Educated entrepreneurs on the significance of digital interfaces, enhancing their digital footprints and social media presence.Project-managed 200 startup and existing business clients, accumulating over 3,000 consulting hours. Secured over $750,000 in capital funding, enabling clients to fuel growth and innovation. Initiated 45 new businesses through strategic technical assistance and guidance. Constructed over 25 comprehensive marketing plans and materials, including market research analysis and social media audits. Provided over 2,000 hours of administrative support, contributing to professional development and community engagement.

-Responsible for providing the highest level of professional guest services to premium player casino guests by establishing and developing relationships that result in return visits -Developed weekly summary reports highlighting the sales staff goals for the executive team -Communicated with other casino/hotel staff and departments to gather information and ensure positive customer service-Constructed training programs in accordance to gaming compliance -Interfaced with agencies,media and personnel in planning, implementation and execution of all advertising/media related programming-Provided necessary information to enable appropriate departments to evaluate the success of campaigns on the basis of media coverage generated, casino drop, or other qualitative and quantitative measures-Responsible for ensuring all signage is accurate, relevant and in good condition-Assisted with Social Media strategies-Served as a liaison between contractors/vendors with regards to all facts of the logistical operations support of entertainment/ special events-Ensured completion of all logistical entertainment component and equipment -Conducted Public Relations tours -Worked with other departments and organizations on any entertainment/ special events and keeps other departments informed

Mount Pocono, Pennsylvania

-Provides administrative support services to senior staff-Determines player eligibility of complimentary services -Assures effective communications are maintained within areas of responsibility by informing employees of plans and progress while conducting employee discussion sessions at regular intervals -Assists with Player Development weekly summary reports-Coordinates promotions, events, tournaments

Somerset, New Jersey

• Developed a comprehensive marketing plan for a brand re-launch providing in depth analysis on consumer research, competitive market set, and specific consumer demographics• Marketing plan also included a proposal on social media and cross brand promotion strategy• Prepared new consumer unit item proposal based on retail chain analysis • Developed new tools to help brand budgeting process run more efficiently• Created and helped implement new brand portfolio management system• Assisted in the development of brand consumer engagement program- provided insights and recommendations based on past experience • Responsible for global marketing category requests • Managed consumer coupon creation involving budget calculation and graphic design elements

• Responsible for content creation for social media activities • Daily Facebook community management specifically for consumer feedback • Assisted in idea creation for company website page • Developed promotional events to build brand awareness for specific target market

Bachelor Of Business Administration (Bba), Marketing

Master Of Business Administration - Mba

Bachelor’S Degree, Management