Natalie Escobar Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

- Oversee and assign all digital coverage on the Code Switch blog, including interviews, blog posts and digital versions of podcast episodes.- Write headlines for SEO optimization and audience reach while staying true to show’s tone.- Help lead special projects, including editing and project managing Ellie finalist episode on Black gun ownership.- Collaborate with NPR’s digital design team to reimagine Code Switch landing page to appeal to growing, diverse audience.- Oversee digital and audience strategy. Run social media accounts (Instagram, Twitter, Facebook) and track analytics to manage growth.- Create social plans for each episode, collaborating with reporters. Work with Code Switch team to produce successful reader/listener callouts to find sources for stories and build audience relationships.- Run newsletter with 50k+ readership, editing writers ranging in experience from veteran reporters to interns. Strategize with product managers and engagement analysts to track open rates and other engagement analytics, adjusting subject lines and content.- Fill in on NPR’s digital news desk as day and evening swing editor, editing breaking news stories on everything from politics to culture for speed and accuracy. Coordinate coverage with other desks and deputy managing editor. Work on strategy, including news alerts, homepage strategy and SEO, with a team of engagement editors.

Washington D.C. Metro Area

- On Audience desk, ran main Facebook and Twitter channels five times a week. Compiled Twitter moments that were regularly featured in the website’s News tab. Created promotion plans for feature stories to boost readership. Used Chartbeat to A/B test headlines.- On Ideas desk, assigned and edited stories on a range of topics from subject-matter experts in fields like law, politics, culture, and economics. Oversaw large story budget and coordinated schedule with executive editors.

-Pitch and write original stories on education and family life, particularly on LGBTQ and Latino issues-Oversee book coverage, including coordinating with publicists and helping commission pieces-Write Family Weekly newsletter, which goes out every Saturday to an audience of 25,000 readers-Run section Twitter account-Oversee multiple budgets, including internal story budget and freelance-cost tracker-Fact check and copy edit stories, conduct research and transcribe for colleagues-Coordinate with the art team to find photos/illustrations for all stories

• Work on investigations with ProPublica Illinois team; do original reporting on education issues.• Write email newsletters and work with engagement editor on daily social media strategy.• Assist with filing FOIA requests, getting court records, doing initial research for investigations• Attend training sessions at ProPublica’s New York office, learn computer-assisted data analysis

Washington D.C. Metro Area

• Write feature stories for the web and short pieces for the print magazine• Fact-check stories that appear in print, conduct research

Greater New York City Area

• Pitched and wrote at least two news stories each day for the website, which focuses onproviding thorough, evidence-backed articles for pregnant women and new parents. Wrote viral stories that helped drive web traffic to record highs in July 2017.• Researched and wrote lifestyle/evergreen stories for various verticals, focusing on maternal health• Built articles in CMS and helped with other departmental projects such as photo stories.• Wrote SEO-optimized titles, make sure evergreen stories reach SEO keyword-density requirement.• Paired with The Bump through the American Society of Magazine Editors summer internship program. Attended a series of professional development seminars in addition to responsibilities at The Bump.

Evanston, Il

• Assisted the main editors by meeting weekly with writers to go over edits, collaborating with the entire staff to pitch ideas for stories and accompanying designs, copy-editing and fact-checking stories. • Wrote one of the main stories for the features well.

Evanston, Il

• Elected by the entire editorial board to oversee the production of NU‘s campus quarterly print magazinewith 9000+ readership, from staffing to distribution, managing stories and editors throughout.• Managed the holistic vision of the magazine, both in print and online, focusing on social justice issuesas well as campus, culture and commentary pieces. Collaborated with web product manager for digital launch.• Managed finances for print production and work with printing company to ensure on-time delivery

Northwestern University

• Edited the magazine’s features well (3,000+ words), top-edited and fact-checked other departments.• Met with features writers regularly to go over edits, reporting holes, story progression, format.• Wrote memos via email, collaborated in Google Docs to fine-tune copy, wrote display text.• Collaborated with staff in pitching stories and developing design, art and web/interactive ideas.

Northwestern University

• Directly oversaw six stories in the short features section of the print magazine (1,000-1,500 words).• Evaluated story pitches, enforced deadlines, shaped story angles, copy-edited and fact-checked.

Chicago

-Identified interesting interview subjects for StoryCorps (an interview-based oral history initiative associated with NPR and the Library of Congress) through online research and reading newspapers.-Pre-interviewed subjects, developed compelling story angles and wrote questions for the recording session. -Cut down audio from hour-long interview to four-minute story, three of which aired on WBEZ.

San Francisco Bay Area

• Created customizable marketing toolkit for the Mayor's Youth Jobs+ initiative, which supports San Francisco youth with work-based learning experiences, career preparation and training. This toolkit includes materials for a cross-sector audience that highlights the work of the community-based organizations participating in the initiative.• Worked in tandem with the entire operations team (including the San Francisco Unified School District, the Office of Economic and Workforce Development, the Department of Children, Youth and their Families, the United Way of the Bay Area) to identify current challenges in marketing the initiative.• Worked specifically with the Success Center to improve their own marketing materials (creating website content, improving social media presence, designing community needs surveys and other flyers).

Washington D.C. Metro Area

• Filed real-time and enterprise stories about education policy from Capitol Hill as a Congress-credentialed reporter.• Reported from the Supreme Court, State of the Union and 2016 presidential campaign trail in Virginia.• Managed and created content for newsroom’s social media accounts, including Twitter, Instagram, Snapchat and Tumblr.

Northwestern University

• Oversaw the production of all photography published in magazine. Managed nine-personstaff, coordinated studio photo shoots with professional-grade light kits, delegated field shots.• Batch-edited and color-corrected all photos in Lightroom and Photoshop, converted to CMYK JPEGs. • Served as the assistant photo director for Winter 2015.

• Interned during the museum's renovation and wrote the report that secured MoAD's Smithsonian certification.• Provided tech support, maintaining phone and email communication with service providers, supported telecommunications systems installation/ upgrades/maintenance. • Wrote reports about updated security policies and procedures. items for storage. • Matched with this internship through the Business Pathways internship program at the United Way of the Bay Area, which pairs qualified high school and college students with paid internships at local businesses.

As a Teen Art Connect Intern:• Gave tours of building architecture and exhibitions• Worked in coat check and gained various customer service skills• Helped put together various events for teens such as Teen Exhibition Openings, Movie Nights, Battle of the Bands, Poetry Slams, Workshops, etc.• Assisted with museum family days and public programsAs an Adventures in Architecture apprentice (second semester):• Organized the planning and managing of summer tours at the museum (managing Excel spreadsheets, making outreach phone calls, and juggling communication with dozens of different groups)• Planned and led docent training day• Assisted with facilitating tours

Journalism

Education record

Activities and Societies: Speech and Debate team, school newspaper (SHC Emerald), Block Club, California Scholarship Federation, String.

Education record