Scott Hookway Email & Phone Number

Batesville, Indiana, United States

Enjoying a new chapter in my life with my family including being a first-time grandfather. Taking the time to read, write, paint, making wine and traveling. Downsizing our home and lifestyle to include volunteer work and an occasional consulting project

Indianapolis, Indiana, United States

Leads and provides leadership for activities such as brand management, product launch, advertising and promotional campaigns, market research, and/or product strategy implementation to achieve marketing objectives. Creates and drives strong linkage to other functional areas across the globe within and outside of marketing to ensure achievement of marketing strategies and plans.

Batesville In

OneCare Inc. develops and commercializes carewear and solution platforms into best in class, stand-alone, cellular connected, wearables. It’s OneLife Care platform is a leader in remote care mobile monitoring, providing software and data collection and management with a suite of proprietary, patented, technologies designed to provide remote monitoring to millions of caregivers and patients.

Warsaw, Indiana

Managed the messages and outward appearance of the organization with emphasis on senior leadership in the healthcare space.* Development and execution of go-to-market strategies, including developing of project plans and overseeing marketing, operational and engineering activities * Create compelling and differentiated messaging that conveys the unique vision and strategy for new and existing products* Represented the voice of the market and customer; provide market analysis, build standardized personas and use cases and identification of target markets * Collaborate with market research (internal and external sources), and product management to develop market research programs including competitive intelligence, focus groups, and industry trends* Developed and executed market access tools required to understand the situation, risk and opportunities that exist within a complicated healthcare market place

Batesville, In

Managed the strategic growth and development of various product lines by leading a cross functional product team including engineering, sourcing, service and production.* Maintained customer satisfaction and business objectives by managing the entire product line life cycle. * Achieved revenue, profitability and market share growth objectives by developing and executing comprehensive marketing objectives, goals and strategies for global product portfolio. * Served as the marketing lead on all steps of new product development including identification of new consumer insights, creation of product positioning, assessment of market potential, development of a compelling business case, competitive tracking and definition of the buying process.

Managed various Health Care product categories.* Improved financial performance and customer satisfaction and through maintaining a market leadership position. * Drove revenue and margin growth in the Health Care Furniture and Architectural Products, product categories.* Ensured prompt implementation and communication of corrective actions to ensure overall customer satisfaction.

Master Of Business Administration (M.B.A.)

Bachelor Of Business Administration (B.B.A.), Business Administration