Scott Leaver Email & Phone Number

Wake Forest, North Carolina, United States

Hybrid cloud journey - strategy and consulting.

United States

Responsible for overall company and partner Go-to-Market strategy and sales enablement for SAP’s hybrid cloud analytics portfolio including Geospatial Analytics, Streaming Analytics, Predictive/Machine Learning and Text Analytics. Lead the customer nurture and sales engagement strategy to achieve sales targets, resulting in +€60M annual license revenue. Proven track record of delivering sales/partner enablement plans driven by critical business value to regularly exceed pipeline goals. Vast experience writing and delivering sales-focused presentations, webinars, demos, product documentation, technical writing, product videos and customer-focused assets.

Responsible for a global digital content marketing team focused on sales enablement, creating industry-focused assets and content for all Infor CloudSuite (SaaS) solutions. Strong focus on writing and delivering both technical and thought leadership multimedia content, leveraging customer storytelling to position Infor solutions for Digital Transformation, Internet of Things (IoT), Cloud/SaaS, and Mobility. Duties also included development of customer/buyer persona mapping as well as marketing campaign analytics, continuous measurement and impact analysis.

Beijing, China, Morrisville, Nc

Led Global PC/ThinkPad strategic marketing content creation and execution for marketing programs and lead generation with annual operating budget of +$20M. Heavy focus on sales enablement, writing and editing C-suite focused content and customer storytelling for sales about digital transformation, cloud-ready devices and always-connected workspaces (IoT). Also created and delivered sales new-hire training plans and collateral for global onboarding programs.

Developed and executed global customer and partner Go-to-Market plans (GTM) for flagship products including ML/predictive analytics, data visualization and cross-platform mobile BI dashboards, accounting for revenues of +$50M annually. Developed and delivered in-house and digital sales enablement content strategy plan to systematically improve lead nurturing and conversion during the customer/user experience journey.

Promoted to hand-picked team responsible for guiding global, cross-functional teams in product marketing communications and product development to secure SAP's position as market leader in analytics (mobile and desktop). Advocated to C-level customer executives and strategic partners on the strategic business impact of SAP analytics portfolio, including ROI modeling and benchmarking to secure revenue targets. Drove quarterly revenue by ensuring product group delivery of features against commitments, focusing on cross-sell/up-sell opportunities as well as new license revenue.

Managed a global, 10-member team responsible for ensuring success at key targeted Fortune 500 accounts, accounting for global revenues of over $100M. Secured $5M maintenance annuity from companies considered “at-risk” by resolving customer technical issues. Worked jointly with product engineering leads to reverse critical customer satisfaction levels in “high-risk” accounts through diligent customer advocacy and delivery of mission critical product enhancements.

Responsible for overall go-to-market program. Achieved consistent year-over-year (YoY) revenue growth of 20% on average by developing incentive based digital marketing and branding for education services. Developed digital training manuals and guides, demo content for internal sales and partners as well as personalized on-site training solutions for customers.

Greater Chicago Area

Managed direct-response television advertising portfolio for strategic accounts in healthcare, insurance, finance, CPG and telecommunications. -Coordinated all elements of television commercial production process, including: budget, creative think tanks/focus groups, art direction, copy writing, producer, talent screening, pre/post production and media buying/tracking. -Managed overall media placement/buying plan in targeted regions via spot/local/national TV commercials-Tracked overall customer advertising expenditures (cost per lead, cost per sale, margin/profit)

Computer Technology, Broadcast Communications & Creative Writing

Education record