Marketing Specialist
CurrentAs the Marketing Specialist at Hughes Resources, I am primarily responsible for promoting and growing the brand, developing new marketing strategies, driving revenue growth and working with the Sales and Marketing team to execute effective B2B and B2C marketing campaigns. Some specific job responsibilities include: developing digital and print marketing materials, creating innovative strategies for capturing target markets on a regional level, managing the advertising budget in the execution of media plans, supporting the leadership team, tracking key metrics for marketing and advertising ROI, managing and developing the corporate website and social media accounts, traveling throughout Northwest Illinois and Southern Wisconsin to collaborate and support branches, networking events, and meetings, and much more.