My name is Esere, and as an Email Marketing Specialist | Content Strategist;I've fostered a deep passion for value-driven content, evolving from a love of fiction to an appreciation of storytelling in advertising and product copies. From content writing to email copywriting, I’ve taken up various roles, honing my skills in email automation, segmentation, Newsletter Writing and A/B testing.Currently, as an Email Marketing Specialist at RKY Careers, I leverage data-driven strategies and outcome-oriented copies in creating emotionally appealing campaigns such as newsletters and promotional campaigns.Notably, I've achieved exceptional open rates between 80-85% and click-through rates of 20-25% through automated email sequences for short-term lead nurturing.I am also proficient in using email marketing software such as Hubspot, Mailchimp, Brevo, etc. Let's connect for an in-depth discussion on optimising your email marketing and content strategies.