Esha K.

Esha K. Email and Phone Number

Audience Development at Universal Music Group @ Universal Music Group
santa monica, california, united states
Esha K.'s Location
Los Angeles, California, United States, United States
About Esha K.

A passionate, hard-working, creative music lover with a love for collaboration, problem-solving, and learning new skills.With experience in communication and marketing across the music, non-profit and entertainment industries, I love bringing in fresh perspectives to existing challenges and looking at things from different points of view to come up with unique, new solutions.

Esha K.'s Current Company Details
Universal Music Group

Universal Music Group

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Audience Development at Universal Music Group
santa monica, california, united states
Employees:
8390
Esha K. Work Experience Details
  • Universal Music Group
    Associate Manager, Audience Development
    Universal Music Group Mar 2024 - Present
    Santa Monica, California, United States
    - managing CRM/audience development for the pop/rock roster at Interscope Records (Billie Eilish, Olivia Rodrigo, Imagine Dragons, Lady Gaga, etc.)- working closely with the label's Digital Marketing team to build robust CRM campaigns to support artists' album releases, touring, merch drops, and evergreen marketing to enrich the artist-to-fan relationships
  • Universal Music Group
    Audience Development Coordinator
    Universal Music Group Sep 2022 - Mar 2024
    Santa Monica, California, United States
    Developing/executing CRM strategies and campaigns to maintain owned audience/ fan engagement for a variety of artists across UMG labels and eCommerce stores. Notable campaigns include: - Participating in the release campaign for “Now And Then” - the last song by The Beatles- Working alongside UMe, Geffen, and Polydor labels on the release of the Rolling Stones’ ‘Hackney Diamonds’- Leading CRM efforts for the Island Records roster (Demi Lovato, The Killers, Sabrina Carpenter,… Show more Developing/executing CRM strategies and campaigns to maintain owned audience/ fan engagement for a variety of artists across UMG labels and eCommerce stores. Notable campaigns include: - Participating in the release campaign for “Now And Then” - the last song by The Beatles- Working alongside UMe, Geffen, and Polydor labels on the release of the Rolling Stones’ ‘Hackney Diamonds’- Leading CRM efforts for the Island Records roster (Demi Lovato, The Killers, Sabrina Carpenter, and more) Show less
  • Ripped Jeans Records
    Owner
    Ripped Jeans Records Jul 2017 - Present
    Ripped Jeans Records is an entrepreneurial endeavor of mine to further my passion for music and the music industry, and to manage my endeavors as a recording artist.Main responsibilities include:- management of social media accounts, website- self-publishing music compositions and submitting copyright claims- working with third-party venues, influencers, media groups to organize interview/podcast appearances, performances, and collaborations- booking national and… Show more Ripped Jeans Records is an entrepreneurial endeavor of mine to further my passion for music and the music industry, and to manage my endeavors as a recording artist.Main responsibilities include:- management of social media accounts, website- self-publishing music compositions and submitting copyright claims- working with third-party venues, influencers, media groups to organize interview/podcast appearances, performances, and collaborations- booking national and international gigs- merchandise creation- artist brand strategy and development Show less
  • Independent Teacher
    Music Instructor
    Independent Teacher Jan 2020 - Nov 2023
    South Bay Area, California
    I offer in-home and virtual music lessons to students of all ages. I teach early music, piano, guitar, and singing. After getting to know my students and their preferred learning styles, I create customized lesson plans for each of my students to ensure that they are able to meet their personal goals while enjoying their exploration of the world of music.
  • Namm
    Marketing Coordinator
    Namm Aug 2021 - Sep 2022
    Carlsbad, California, United States
    As the Marketing Coordinator at NAMM, my role involves wearing many hats. I work closely with a variety of departments within the organization and have assumed a project management role within the MarCom department, seamlessly incorporating incoming tasks and job requests into our department's workflow. Main responsibilities include:- managing and creating outgoing email communications and email marketing efforts to exhibitors, prospects, and attendees of The NAMM Show, NAMM… Show more As the Marketing Coordinator at NAMM, my role involves wearing many hats. I work closely with a variety of departments within the organization and have assumed a project management role within the MarCom department, seamlessly incorporating incoming tasks and job requests into our department's workflow. Main responsibilities include:- managing and creating outgoing email communications and email marketing efforts to exhibitors, prospects, and attendees of The NAMM Show, NAMM members, and media partners- writing copy for articles published in international media outlets, advertising spreads for magazine publications, and across NAMM's website- using project management tools (Monday.com and Airtable) to facilitate a seamless workflow- creating marketing strategies for incorporating new programs into NAMM (Women of NAMM)- conducting interviews with NAMM Show exhibitors and attendees during the show Show less
  • Synopsys Inc
    Enterprise Marketing And Communication Intern
    Synopsys Inc Jun 2021 - Aug 2021
    During my internship, I worked closely with Synopsys’ Corporate Marketing team and the Strategic Communications team on a variety of projects. Main responsibilities included:- working on LinkedIn marketing campaigns- researching potential social media marketing opportunities - organizing and presenting project update presentations to team supervisors- updating the team web portal- assisting with event promotions and planning- creating LinkedIn graphics for… Show more During my internship, I worked closely with Synopsys’ Corporate Marketing team and the Strategic Communications team on a variety of projects. Main responsibilities included:- working on LinkedIn marketing campaigns- researching potential social media marketing opportunities - organizing and presenting project update presentations to team supervisors- updating the team web portal- assisting with event promotions and planning- creating LinkedIn graphics for company posts Show less
  • The Smash Pr Agency
    Public Relations Intern
    The Smash Pr Agency Oct 2020 - Jun 2021
    London, England, United Kingdom
    As the Intern press officer at The Smash PR Agency, I worked on building press releases and organizing music release campaigns for some of the agency's clients.
  • California Women'S Music
    Committee Member
    California Women'S Music May 2020 - Jun 2021
    San Francisco, California, United States
    Voting committee member and leader of the production committee of the California Women's Music non-profit organization.
  • The Recording Academy
    Grammy U Representative
    The Recording Academy Nov 2019 - May 2020
    San Francisco Bay Area
    I was the GRAMMY U Representative for the San Francisco chapter of The Recording Academy during my senior year of university. As an employee of The Recording Academy, I also had the opportunity to network and interact with professional and voting members of The Recording Academy at Academy events.Main responsibilities included: - working directly with the chapter staff to organize and manage GRAMMY U events - such as soundchecks and masterclasses with touring artists - creating… Show more I was the GRAMMY U Representative for the San Francisco chapter of The Recording Academy during my senior year of university. As an employee of The Recording Academy, I also had the opportunity to network and interact with professional and voting members of The Recording Academy at Academy events.Main responsibilities included: - working directly with the chapter staff to organize and manage GRAMMY U events - such as soundchecks and masterclasses with touring artists - creating opportunities for GRAMMY U members to network with music industry professionals and to learn more about the music industry directly- supporting chapter staff at board meetings, member events, and with leadership efforts Show less
  • Music As Language
    Music Teacher
    Music As Language Feb 2016 - Mar 2020
    South Bay Area, California

Esha K. Education Details

Frequently Asked Questions about Esha K.

What company does Esha K. work for?

Esha K. works for Universal Music Group

What is Esha K.'s role at the current company?

Esha K.'s current role is Audience Development at Universal Music Group.

What schools did Esha K. attend?

Esha K. attended Santa Clara University, Bimm Institute.

Who are Esha K.'s colleagues?

Esha K.'s colleagues are Luis Arellano, Gemma Jiménez Yáñez, Aneta Groszek, Ginny Ferrell, Mia-Maria Bäck, Victoria Butler, Kathy Koonts.

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