Esha K. Email and Phone Number
A passionate, hard-working, creative music lover with a love for collaboration, problem-solving, and learning new skills.With experience in communication and marketing across the music, non-profit and entertainment industries, I love bringing in fresh perspectives to existing challenges and looking at things from different points of view to come up with unique, new solutions.
Universal Music Group
View- Website:
- universalmusic.com
- Employees:
- 8390
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Associate Manager, Audience DevelopmentUniversal Music Group Mar 2024 - PresentSanta Monica, California, United States- managing CRM/audience development for the pop/rock roster at Interscope Records (Billie Eilish, Olivia Rodrigo, Imagine Dragons, Lady Gaga, etc.)- working closely with the label's Digital Marketing team to build robust CRM campaigns to support artists' album releases, touring, merch drops, and evergreen marketing to enrich the artist-to-fan relationships -
Audience Development CoordinatorUniversal Music Group Sep 2022 - Mar 2024Santa Monica, California, United StatesDeveloping/executing CRM strategies and campaigns to maintain owned audience/ fan engagement for a variety of artists across UMG labels and eCommerce stores. Notable campaigns include: - Participating in the release campaign for “Now And Then” - the last song by The Beatles- Working alongside UMe, Geffen, and Polydor labels on the release of the Rolling Stones’ ‘Hackney Diamonds’- Leading CRM efforts for the Island Records roster (Demi Lovato, The Killers, Sabrina Carpenter,… Show more Developing/executing CRM strategies and campaigns to maintain owned audience/ fan engagement for a variety of artists across UMG labels and eCommerce stores. Notable campaigns include: - Participating in the release campaign for “Now And Then” - the last song by The Beatles- Working alongside UMe, Geffen, and Polydor labels on the release of the Rolling Stones’ ‘Hackney Diamonds’- Leading CRM efforts for the Island Records roster (Demi Lovato, The Killers, Sabrina Carpenter, and more) Show less -
OwnerRipped Jeans Records Jul 2017 - PresentRipped Jeans Records is an entrepreneurial endeavor of mine to further my passion for music and the music industry, and to manage my endeavors as a recording artist.Main responsibilities include:- management of social media accounts, website- self-publishing music compositions and submitting copyright claims- working with third-party venues, influencers, media groups to organize interview/podcast appearances, performances, and collaborations- booking national and… Show more Ripped Jeans Records is an entrepreneurial endeavor of mine to further my passion for music and the music industry, and to manage my endeavors as a recording artist.Main responsibilities include:- management of social media accounts, website- self-publishing music compositions and submitting copyright claims- working with third-party venues, influencers, media groups to organize interview/podcast appearances, performances, and collaborations- booking national and international gigs- merchandise creation- artist brand strategy and development Show less -
Music InstructorIndependent Teacher Jan 2020 - Nov 2023South Bay Area, CaliforniaI offer in-home and virtual music lessons to students of all ages. I teach early music, piano, guitar, and singing. After getting to know my students and their preferred learning styles, I create customized lesson plans for each of my students to ensure that they are able to meet their personal goals while enjoying their exploration of the world of music.
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Marketing CoordinatorNamm Aug 2021 - Sep 2022Carlsbad, California, United StatesAs the Marketing Coordinator at NAMM, my role involves wearing many hats. I work closely with a variety of departments within the organization and have assumed a project management role within the MarCom department, seamlessly incorporating incoming tasks and job requests into our department's workflow. Main responsibilities include:- managing and creating outgoing email communications and email marketing efforts to exhibitors, prospects, and attendees of The NAMM Show, NAMM… Show more As the Marketing Coordinator at NAMM, my role involves wearing many hats. I work closely with a variety of departments within the organization and have assumed a project management role within the MarCom department, seamlessly incorporating incoming tasks and job requests into our department's workflow. Main responsibilities include:- managing and creating outgoing email communications and email marketing efforts to exhibitors, prospects, and attendees of The NAMM Show, NAMM members, and media partners- writing copy for articles published in international media outlets, advertising spreads for magazine publications, and across NAMM's website- using project management tools (Monday.com and Airtable) to facilitate a seamless workflow- creating marketing strategies for incorporating new programs into NAMM (Women of NAMM)- conducting interviews with NAMM Show exhibitors and attendees during the show Show less -
Enterprise Marketing And Communication InternSynopsys Inc Jun 2021 - Aug 2021During my internship, I worked closely with Synopsys’ Corporate Marketing team and the Strategic Communications team on a variety of projects. Main responsibilities included:- working on LinkedIn marketing campaigns- researching potential social media marketing opportunities - organizing and presenting project update presentations to team supervisors- updating the team web portal- assisting with event promotions and planning- creating LinkedIn graphics for… Show more During my internship, I worked closely with Synopsys’ Corporate Marketing team and the Strategic Communications team on a variety of projects. Main responsibilities included:- working on LinkedIn marketing campaigns- researching potential social media marketing opportunities - organizing and presenting project update presentations to team supervisors- updating the team web portal- assisting with event promotions and planning- creating LinkedIn graphics for company posts Show less -
Public Relations InternThe Smash Pr Agency Oct 2020 - Jun 2021London, England, United KingdomAs the Intern press officer at The Smash PR Agency, I worked on building press releases and organizing music release campaigns for some of the agency's clients.
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Committee MemberCalifornia Women'S Music May 2020 - Jun 2021San Francisco, California, United StatesVoting committee member and leader of the production committee of the California Women's Music non-profit organization.
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Grammy U RepresentativeThe Recording Academy Nov 2019 - May 2020San Francisco Bay AreaI was the GRAMMY U Representative for the San Francisco chapter of The Recording Academy during my senior year of university. As an employee of The Recording Academy, I also had the opportunity to network and interact with professional and voting members of The Recording Academy at Academy events.Main responsibilities included: - working directly with the chapter staff to organize and manage GRAMMY U events - such as soundchecks and masterclasses with touring artists - creating… Show more I was the GRAMMY U Representative for the San Francisco chapter of The Recording Academy during my senior year of university. As an employee of The Recording Academy, I also had the opportunity to network and interact with professional and voting members of The Recording Academy at Academy events.Main responsibilities included: - working directly with the chapter staff to organize and manage GRAMMY U events - such as soundchecks and masterclasses with touring artists - creating opportunities for GRAMMY U members to network with music industry professionals and to learn more about the music industry directly- supporting chapter staff at board meetings, member events, and with leadership efforts Show less -
Music TeacherMusic As Language Feb 2016 - Mar 2020South Bay Area, California
Esha K. Education Details
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Communication And Media Studies -
Songwriting
Frequently Asked Questions about Esha K.
What company does Esha K. work for?
Esha K. works for Universal Music Group
What is Esha K.'s role at the current company?
Esha K.'s current role is Audience Development at Universal Music Group.
What schools did Esha K. attend?
Esha K. attended Santa Clara University, Bimm Institute.
Who are Esha K.'s colleagues?
Esha K.'s colleagues are Luis Arellano, Gemma Jiménez Yáñez, Aneta Groszek, Ginny Ferrell, Mia-Maria Bäck, Victoria Butler, Kathy Koonts.
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