Customer Behavior Analysis: Conducted in-depth analysis of customer behavior and purchasing patterns to identify key trends and insights. Leveraged this data to propose personalized marketing strategies and improve customer engagement.Churn Rate Optimisation: Utilised statistical methods to analyse churn rates and identify potential churn triggers. Collaborated with the different teams and stakeholders to design targeted retention initiatives, leading to a significant reduction in customer churn.

Gross Margin Initiatives: Led data analysis efforts to identify and implement strategies aimed at optimising gross margins. Collaborated with cross-functional teams to analyze pricing structures, and revenue streams, resulting in a notable increase in overall gross margins.

Developed Analytical Dashboards: Designed and built interactive dashboards using cutting-edge data visualization tools to evaluate the performance of new features and developments. These dashboards enabled the executive team to make data-driven decisions quickly and efficiently.Data-Driven Decision Making: Assisted in developing data-driven strategies for inventory management, procurement, and supplier negotiations. Played a crucial role in optimizing inventory levels and ensuring timely availability of products.Collaborative Cross-Functional Projects: Collaborated with marketing, finance, and operations teams to support various projects requiring data analysis and interpretation. Provided actionable insights and recommendations to enhance business performance.Ad-Hoc Data Analysis: Conducted ad-hoc analysis to address specific business questions and challenges. Delivered timely and accurate reports to stakeholders, facilitating informed decision-making.

In this internship, I learned and made valuable suggestions based on Analysing the Data Received from the Marketing Team on Add campaigns and then analyzing it to calculate the cost-effectiveness of Running Add Campaigns to eliminate the best and the worst performing ads which were displayed, and hence based on this outcome the Advertising of the event was made successful and we got the maximum people to register via putting in a minimal budget for advertising.

We organized 2 events for YRCC (Youth Red Cross Club) online within the span of 2 months in order to educate people via relevant seminars.We also organized an Open Mic event we helped the cause and also enjoyed the experience.

Member of Web development team and worked on the Pals Vitcc website.Represented my club and college in Innowah finals (The main event of PALS) at IIT Madras Research Park.