Marketing Analyst - Customer Retention - Built automation journeys to provide smooth and informative user onboarding experience - Developed interactive dashboards and drew insights on existing user behavior- Identified key user segments and worked on targeted marketing campaigns

Google & Tinuiti; Google's SMART Learning Program • Built a media mix model to optimize budget allocation and measure the impact of media spend for the client • Identified key trends and seasonality and provided channel and tactic level insights to improve revenue by >5%• Developed and delivered a storytelling presentation using visualizations and handled team communication with the two stakeholders

-Analyzed market potential, identify new sales leads, and ideate and implement intuitive marketing strategies-Handled the correspondence of existing customers by maintaining fruitful relationships-Maintained books of accounts and compile data to prepare commission reports

Handled the client-servicing accounts of laundry detergent brands of Procter & Gamble: Tide and ArielProjects:1. Competitive Market Research-Studied the presence of competing detergent brands in 10 trade stores based on their availability, shelf placement, distribution channels and promotional activities2. Overview of the Indian Detergent Industry and Communications-Prepared an overview of the Indian detergent industry in light of market growth rate, brand classification and market share, advertisement, digital campaign, target audience, unique selling proposition, endorsement, and pricing strategy. 3. Female Consumer Purchasing Behaviour-Conducted an on-field market research on the purchasing behaviour of female consumers from different age categories, marital status and occupation.