Shawn Mcclellan Email & Phone Number

Greater New Orleans Area

Led 17 direct reports crafting products for 13 markets in 5 states. Coached staff to collaborate with editors in remote newsrooms, execute creative designs, then share proofing responsibilities in-house, creating a seamless production process. Set strategy to meet deadlines without fail, enabling printing at plants across country and distribution of digital content to proceed with bedrock reliability.• Melded disparate editors and designers into a powerfully collaborative team, fostering atmosphere in which new hires learned content development quickly from experienced mentors.• Implemented frequent revisions to production schedules of print and digital products, with daily outreach to distant stakeholders, exemplifying comfort with constant change.• Enhanced productivity in 2016 by helping to add Portland Oregonian to product portfolio, which featured the Birmingham News, Huntsville Times, Mobile Press Register, and New Orleans Times-Picayune.• Served as key innovator on corporate transition team in 2015, developing strategic direction for consolidated production, enabling company to streamline operations dramatically.• Counseled employees with diverse journalistic backgrounds on new workflows, successfully transitioning them to a single job title.• Led local staff on unified content strategy in partnership with other sites, fostering collaboration and sourcing pages shared across the enterprise.

Greater New Orleans Area

Managed 14 direct reports editing all content for The Times-Picayune. Oversaw front pages and decided play of news content. Assigned and supervised editors producing myriad publications.• Took leadership role in using web analytics and monitoring tools to guide story placement, boosting reader interest.• Established new production system, enabling a single editor to complete an entire section. • Created training regimen to assure deep bench of talent on each product, verifying nuances were observed consistently.• Collaborated with social media marketing team and TV partners to coordinate promotion of scheduled content and special events.• Oversaw hiring drive for resumption of daily editions in 2013, protecting company’s market position.• Served on corporate transition team in 2012, reworking papers' contents for 3 days of home delivery, transforming the UX design.• Collaborated with IT stakeholders, structuring CMS software for harvesting online content.• Wrote marketing communications materials for reworked products, introducing them to readers.

Greater New Orleans Area

Helmed flagship edition of daily newspaper. Chose and sharpened all elements on front page and across inside news sections for maximum readership and effective storytelling. Managed staff for Sunday production to meet deadlines, even on Louisiana’s frequent Saturday election nights.• Led design, graphics, and photo editing, refining all elements to create a coherent whole.• Coached staff to craft responsibly provocative headlines and packages, capturing readers’ attention.• Elevated stories from sports, features and business sections to marquee placement when appropriate, engaging diverse readers and heightening impact.• Drove content marketing strategy, delivering consumers to online video and journalism partnerships.• Shepherded paper’s premier investigative projects, including Louisiana Incarcerated, revealing state had highest imprisonment rate in the world.

Greater New Orleans Area

Produced multiple metro sections daily, creating community-specific newspapers sharply focused on hyperlocal interests. Championed reporting produced by large regional newsrooms to downtown management, ensuring editions would resonate with readers and leaders.∙Supported the brilliant publisher’s central strategy, maintaining the monopoly newspaper’s stellar market penetration.∙Contributed plan for restructuring front page and metro production, resulting in markedly clearer lines of communication and responsibility.∙Trained all editors on this desk, ensuring its deep staffing needs were met.