Ideating short term/ long term Digital Media Strategies/ Activities/ Campaigns as per our product'srequirements, target audience, business goals adopting right online marketing tools - Google,Facebook, Instagram, Emailing etc.Work with the design team to implement all the ideated strategies.Managing SEO, SMO, Online Reputation, Search Engine Visibility using advance tools.Execution & Delivery of Online Promotion activities/ Digital Marketing Campaigns on variouschannels.Regular Analysis of Digital Marketing Campaign's performance & designing new methods toincrease the ROI.Designing Social Media Strategies, It's execution for all the relevant social media channels &conversion analysis.Managing Google Analytics, Google Webmasters tool & other relevant channels that is part of digitalmarketing.

-Planning Web, SEO/SEM, email, social media and display advertising campaigns.-Designing, building, and maintaining social media presence.-Marketing the Company's software products via emails, blogs, newsletters and social media.-Devising strategies to drive online traffic to the company website.-Managing online brand and product campaigns to raise brand awareness.-Creating content for Company's Software products and services.-Creating content for online marketing: website, blog, social media, advertising campaigns.- Plan and execute all web, SEO/SEM, performance, email, social media and display advertising strategy and campaigns - Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients - Brainstorm new and creative growth strategies - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement Cont. - Own the look and feel of the website and take steps to keep communication consistent across media - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Define, prioritize and execute SMS, E-mail and Social media projects / enhancements in collaboration with other marketing teams and cross functional teams at Client and Digital agencies.Manage digital marketing, Email and SMS budgets including planning, monitoring, & optimizing of media spends for various spends activation & product launch campaigns.Design calendar & manage customer engagement across social media platforms such as Facebook, Twitter, Instagram, LinkedIn and G+

Developing strategies that will create brand awareness and market presence for our brands using social media.Management of company's social media program including, but not limited to Face book, Twitter, Instagram, Pinterest, Blogs, press release optimization, keyword optimization, and YouTube, as well as video campaigns, and analytics.Stay up-to-date with current technologies and trends in social media, design tools, and applications.Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including Face book, LinkedIn, Twitter, and Instagram.Research and monitor activity of company competitors.Responsible for driving user engagement through social media campaigns.Perform Directory and Blog Submissions.To plan and execute social media strategy for group companies - Monthly posting calendar, event based promotions, offer promotions, community management.