Strategy Guru
CurrentCreative marketing agency that specializes in bridging video creative with strategy.
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@fox.com
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1 phone found area 310
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Eric Shiu is listed as Data-informed business leader that maximizes brand potential and drives performance | Former 20th Century Fox, Lionsgate, Warner Bros., FX at Angels & Monsters Inc., based in Los Angeles, California, United States. AeroLeads shows a work email signal at fox.com, phone signal with area code 310, and a matched LinkedIn profile for Eric Shiu.
Eric Shiu previously worked as Strategy Guru at Angels & Monsters Inc. and Marketing Advisor at Shoo-Goo Consulting. Eric Shiu holds Master Of Business Administration - Mba, Strategy And Management from University Of Michigan - Stephen M. Ross School Of Business.
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Leadership | Strategy | Positioning | Creative | Multi-Platform Marketing | Integrated Conversion Media Planning | P&L OwnershipEric has an exceptional track record in marketing leadership, spanning two decades. He possesses a unique blend of strategic vision and hands-on expertise, consistently driving growth and innovation in dynamic environments. Throughout his career, Eric has led high-performing teams, delivering impressive results in brand marketing, integrated campaigns, and performance marketing. He excels in creating efficient marketing infrastructures, optimizing budgets, and translating strategic narratives into actionable goals. Eric's global experience across diverse cultures and markets, along with his deep analytical skills, has enabled him to navigate complex challenges and achieve exceptional business performance. His ability to influence senior leaders, foster collaboration, and sustain strong organizational cultures underscores his leadership prowess. Eric is a results-driven, agile, and visionary marketing leader with a proven track record of driving transformative growth and optimizing business operations.
Listed skills include Integrated Marketing, New Media, Creative Direction, Entertainment, and 11 others.
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Creative marketing agency that specializes in bridging video creative with strategy.
B2C/B2B: Serve as a Head of Marketing level consultant and provide strategic vision and marketing campaign direction to attract and build audience through integrated media conversion strategies and experiential content. Ensure all content aligns with the brand for consistent brand messaging. In addition, provide insights to carefully craft effective.
United States
Provide marketing and media strategy to drive lead generation for Quantum Fiber/CenturyLink
Los Angeles, CA
B2C/B2B: Lead the TV marketing team and develop GTM and product lifecycle strategies that assess customer journey and drive transactional digital revenue for the TV content portfolio (20th TV - The Simpsons, This is Us; FX - American Horror Story, Archer, It's Always Sunny in Philadelphia; Fox 21 - Homeland). Optimize the digital and physical product.
Los Angeles, California, United States
Beverly Hills, CA
B2B: Recruited to revitalize worldwide marketing, expand eOne’s digital media footprint, and advance new strategies to elevate the studio’s position in the rapidly evolving television and video content distribution market. Featured titles included The Walking Dead, Haven, Turn: Washington Spies, Halt And Catch Fire, Welcome to Sweden.
B2C/B2B: Built new marketing team and overhauled marketing and branding strategy for FEARnet.com (OTT/editorial) and FEARnet VOD. Grew YOY KPI's: Organic traffic 2x and VOD viewership 1.5x. Launched linear companion channel. Reported to network President and led a staff of 8.
B2B/B2C: Led sweeping changes in culture (concept development and collaboration processes) associated with all video content (on-air, short form/experiential) developed and produced by in-house marketing teams, business partners, and external vendors.
B2C/B2B: Developed and drove all aspects of go-to-market strategies for FX original and sports (NASCAR) programming. Included consumer, digital, distribution and ad sales marketing, creative advertising, media planning, promotions, special projects, and brand development. Included multiple innovations of experiential content on emerging platforms to.
Activities and Societies: ExecMAP with PayPal Brasil
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Eric Shiu works for Angels & Monsters Inc..
Eric Shiu is listed as Data-informed business leader that maximizes brand potential and drives performance | Former 20th Century Fox, Lionsgate, Warner Bros., FX at Angels & Monsters Inc..
AeroLeads has found 1 work email signal at @fox.com for Eric Shiu at Angels & Monsters Inc..
AeroLeads has found 1 phone signal(s) with area code 310 for Eric Shiu at Angels & Monsters Inc..
Eric Shiu is based in Los Angeles, California, United States while working with Angels & Monsters Inc..
Eric Shiu has worked for Angels & Monsters Inc., Shoo-Goo Consulting, Merkle, Twentieth Century Fox, and Entertainment One.
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Eric Shiu holds Master Of Business Administration - Mba, Strategy And Management from University Of Michigan - Stephen M. Ross School Of Business.
Eric Shiu is listed with skills including Integrated Marketing, New Media, Creative Direction, Entertainment, Television, Advertising, Brand Development, and Marketing.
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