"One of the best copywriting blogs around." - Wistia"One of the content marketing industry's best copywriters." - HubSpotVeryGoodCopy.com is a blog about the art and science of written persuasion. Over 60K people subscribe to receive weekly micro-articles about copywriting, content marketing, and psychology.It's also a direct-response copywriting and content marketing agency that ships clear, concise words that sell.Click the link below to learn more.

I'm regularly published on HubSpot, which maintains the most popular marketing blog on the web. I write about Copywriting, Digital Marketing, and Productivity, mostly.You can visit my HubSpot Author Page using the link below:

I contribute weekly articles about social media strategy and execution.

Contributing content about copywriting and marketing.

🏆 Marketing MVP of the Year, 2019 🏆"Eddie is the definition of PEAK. He delivers copy that converts in every project -- whether it's for demand gen emails and landing pages, sell.g2, or the G2 careers page. Eddie is constantly thinking of new approaches to his work, demonstrating entrepreneurial spirit in EVERY project he takes on, big or small. And there's nothing he does without bringing his whole self (and heart) to the table.We're all lucky to work with this VeryGoodCopy(writer)."Ryan Bonnici, G2 CMO

Content Creation: Wrote several weekly articles (~1200 - 2400 wc) around customer support, channel sales, and big data for SaaS companies.Content Strategy: Researched and developed highly tailored content marketing strategies for early-stage startups as well as veteran media houses.

In June of 2016, Workplace Systems merged with WorkForce Software.I stayed in my role through the transition, remaining responsible for:★ CONTENT CREATION [Workplace]: Wrote ~120 articles (~600 WC) and 9 eBooks over 70 weeks about employee engagement/empowerment and management, driving a clearly defined audience into the marketing funnel, increasing the pipeline’s value 6-fold. ★ CONTENT CREATION [WorkForce]: Wrote 75 articles (~900 WC) and 4 eBooks over 75 weeks about productivity, leadership, and technology, attracting a specific persona into the marketing funnel who was gradually nurtured and, ultimately, passed on to Sales. ★ CONTENT STRATEGY [Workplace + WorkForce]: Conceptualized and executed a comprehensive yearly strategy that used ToFu, MoFu, and BoFu assets to turn brand strangers into qualified, warm prospects who were ready for a conversation with Sales. ★ MARKETING AUTOMATION [Workplace]: Created monthly email drip campaigns in HubSpot that distributed relevant, original content to over 25,000 subscribers, driving unique website visitors up 60% YOY.★ SOCIAL MEDIA [Workplace + WorkForce]: Created highly-targeted ads and landing pages for LinkedIn content campaigns, bringing in an ongoing stream of net-new MQLs and driving Workplace LinkedIn followers up 203% YOY.★ COPYWRITING [Workplace + WorkForce]: Wrote clear, concise, and compelling CTAs, landing pages, and emails that used captivating headlines, subheads, and body copy to support a variety of assets on a daily basis.★ PRODUCT COLLATERAL [Workplace + WorkForce]: Collaborated with the CEO, CCO, and CMO to create on-message digital and physical product-centric content used to persuade prospective customers and partners.★ CONFERENCE MESSAGING [WorkForce]: Developed a messaging theme for annual user conferences, running a cohesive messaging “red thread” through everything from the CEO’s keynote to customer sessions, activities, and collateral.

Reporting to the CMO, I created content that attracted prospects to the Workplace brand.I spent about 75% of my time creating blog articles, eBooks, email series, infographics, and other forms of valuable, informative content designed to:1. Drive prospects into our digital marketing funnel.2. Nurture prospects through the ToFu, MoFu, and BoFu stages of the funnel, preparing them for a conversation with Sales.The rest of my time was spent creating marketing automation content for HubSpot, including:★ Compelling Calls-to-Action★ Laser-focused landing pages★ Clear, attention-grabbing emails★ Relationship-building "Thank You" pages★ Captivating headlines, subheadlines, and body copyMy team and I were successful, achieving the following year-over-year metrics:★ Website Visitors UP 63%★ LinkedIn Followers UP 95%★ Marketing Qualified Leads UP 2,135%In 2016, Workplace Systems was acquired by WorkForce Software, where I continued in my Content Marketing role.

During my time at Spectrum, I wrote copy for more than 250 clients spanning 20 industries. My time was divided between:1. Customer Web Copy:★ Writing SEO-friendly, lead-generation webpages★ Sculpting highly targeted, industry-specific blog articles★ Editing peer-written websites for grammar, tone, and clarity2. Spectrum Blog & Website Copy:★ Editing guest posts and colleague-written articles★ Designing email blasts that reached nearly 5000 subscribers★ Creating and syndicating lead-nurturing content that informed and built trustI also wrote the website, product video, and sales letter for TourEngage, one of Spectrum's proprietary SaaS tools.

I was brought on to spearhead CareerBuilder's first writing department.I cut my copywriting teeth creating compelling job ads designed to isolate unique and relevant talent.I wrote ads for hundreds of businesses, from mom-and-pop coffee shops to Fortune-500 companies, including: