Esin Cıranoğlu Email & Phone Number

Turkey

Ayvalık, Balıkesir, Türkiye

ASKEV (Ayvalık Sanat Kültür Eğitim Vakfı) based in Ayvalık, is a philanthropist foundation, which is providing support to financially challenged, but academically successful high school and university students. www.askev.org.tr

Ayvalık, Balıkesir, Türkiye

- Guiding the ongoing strategic development and institutionalization of ASKEV, a newly established foundation focused on education, culture, and sustainability.- Actively developing and implementing organizational structures and digitalization of the processes to support long-term growth and operational efficiency.- Enhanced the donor relations strategy, increasing transparency and engagement, growing one-time donors from 16 to 223 and raising donation amounts by 25% in the first half of this year through targeted campaigns and effective fundraising strategies.- Developed ASKEV’s supporter database from scratch, growing it to 500 loyal supporters while implementing awareness campaigns and strategic communication initiatives to boost ASKEV’s visibility and recognition regionally and nationally.- Managing financial planning and operational budgets, ensuring resource optimization to support ongoing educational programs and cultural initiatives.- Led efforts to improve the success and profitability of ASKEV's economic enterprise, increasing revenue by 25% and expanding the annual number of scholarship recipients by 10%, achieving financial self-sufficiency through sustainable business strategies.

Istanbul, Turkey

- Optimized end-to-end customer journeys across multiple touchpoints, segments, and channels, aligning customer experiences with strategic business goals to increase satisfaction and profitability in Turkey and international markets.- Led LC Waikiki’s Customer Experience Transformation Program, including journey mapping, KPI development, and cross-departmental collaboration, while providing regular updates to senior management.- Conducted root cause analysis of experience gaps, initiating and overseeing cross-functional projects to resolve issues and improve processes through innovative, data-driven approaches.

İstanbul

- Identified necessary actions to improve processes for customer benefit, collaborating with stakeholders to ensure their support and involvement.- Supported the team in managing customer journeys, tracking satisfaction metrics to enhance performance.- Developed projects to raise awareness and visibility for Enerjisa’s new renewable energy brand, İşimin Enerjisi, improving sales team access to customers and facilitating smoother customer interactions.

Istanbul, Turkey

- Business Lead, Best Customer Experience (Customer Journey) Project – Transformed dealer formats to create a seamless customer experience, driving the digitalization of dealerships.- Business Lead, E-Commerce Project – Led the transformation of the sales process from B2B to B2C, coordinating cross-functional teams to ensure smooth implementation.- Product Owner, Online Vehicle Search – Monitored system performance using KPIs, taking actions to optimize search engine activity and enhance user experience.- Implemented network strategy to ensure regional capacity met targets for new, pre-owned, aftersales, and service operations.- Applied Mercedes-Benz brand standards in new investments, creating new business models and concepts such as MAR2020 formats, pop-up stores, and fast charging solutions.- Managed contract administration for new dealerships and ensured compliance with emerging legal regulations.- Evaluated dealer bonus performance on a quarterly basis, supporting continuous improvement in dealership operations.- Managed the Exclusive Dealer Reward Program (Best Dealer of the Year) and organized the award ceremony.

İstanbul, Turkey

- Planned market, sales, and net revenue for both short- and long-term periods, aligning with Headquarters while ensuring optimal performance through budget planning in collaboration with the controlling department.- Conducted research and performance analysis for the sales department, identifying improvement areas and delivering accurate, timely reports to senior management.- Developed financial campaigns in partnership with Mercedes-Benz Financial Services and prepared presentations for Board of Management meetings.- Managed overhead budget planning, reporting, and ensured alignment with market and competitive conditions.

- Supported the finance and controlling teams by preparing ad-hoc and regular management reports, ensuring timely and accurate financial analyses to guide decision-making.- Developed formulas to simplify reporting processes, significantly improving efficiency and accuracy in product controlling.- Played an integral role in cross-functional finance projects, collaborating with multiple departments to streamline financial processes and improve reporting efficiency.- Led the vehicle pricing process in cooperation with the sales team, ensuring competitive pricing strategies aligned with market conditions and company objectives.- Contributed to financial planning by identifying trends and providing insights that supported strategic business initiatives and budgetary decisions.

- Support domestic vehicle cost reports- Pricing of Customer Special Requests

Business Informatics, German

Thesis: Auction Theory

Mba, Business Administration And Management, General

Business Informatics

Business Informatics Socrates Erasmus Exchange Program on a scholarship of European Commision

Business German Course

With the scholarship of DAAD

German Language Course (Summer School)

Education record