Currently the Head of Wedia's Digital Business Unit which I have built, expanded, and run for the past 4 years. In addition to that, I lead the Digital Content Team of a global insurance company. Through these roles I have developed new digital marketing products and services based upon objective-driven methodologies and workflows. I have set up, mentored, and continue to evaluate diverse teams of professionals towards the achievement of a holistic digital business mindset. My experience in digital and mobile projects covers the span of more than 15 years. My previous roles range from Business Analyst and Project Manager, to CX/UX and Business Development Consultant. Each one has given me the opportunity to develop and expand my skillset, whilst learning and adopting new methodologies and technologies. I have honed and applied my skills in varied and interesting projects across a range of industries and I have been able to share this knowledge through on-the-job mentoring, and teaching: I am the Digital Marketing lecturer for ALBA Graduate Business School Tourism and Management MSc, a position which I am honoured to have held for more than 8 years.I particularly enjoy being involved in large-audience projects from the point of their conception, and oversee their development through data-driven methodologies and technologies.In the future I aspire to continue to engineer innovative solutions to meet business objectives through the observation of an activity from different perspectives and the examination of the human factor in relation to it.