Senior Performance Marketing
Current* Lead end-to-end planning, execution, and optimization of performance marketing campaigns aligned with business goals.* Develop comprehensive strategies incorporating various digital channels, such as PPC, SEM, social media, and email marketing.* Use analytics tools for in-depth performance analysis, extracting actionable insights for campaign optimization* Manage and optimize digital advertising across platforms for a cohesive and integrated approach.* Continuously refine landing pages and ad creatives based on performance metrics and user behavior.* Develop and manage marketing budgets, allocating resources effectively for maximum ROI.* Conduct regular performance assessments to optimize spending and reallocate budgets based on successful channels