• Developing/implementing strategic integrated marketing plans in correlation to expenditure budgets annually• Regularly define/identify most effective communication channels to promote existing products and services• Managing digital marketing and social media activities across social media platforms including the development of content and analysis of reach and conversion• Coordinating media outlets to generate coverage and maintain awareness of the brand• Handling all media request, media releases, inquiries and presentations to drive quality media and impactful word of mouth• Keep current with marketing trends, competitive analysis and new communication techniques in order to recommend creative ways to reach out the targeted audience.• Evaluating/preparing reports showing the results of marketing campaigns (ROI).• Participating in contracts/agreements with advertising/media firms, vendors, suppliers, and other service providers.• Building customer database/engaging through regular customer data as in loyalty programs• Supporting the operation team in managing guest experience on site, be visible and be part of the face of the brand.

- Prepared and implemented marketing and sales plans to increase the company's market share.- Conducted market research to identify customer needs and desires, analyzed competitor strategies and market shares, and monitored product prices and distribution.- Developed promotional, advertising, and sales strategies in collaboration with senior management to enhance market share.- Conducted comprehensive market studies to assess market potential, growth opportunities, and expansion possibilities aligned with production capabilities and financial considerations.- Classified customers based on transaction volume, product quality, and other factors, and implemented customized strategies for each customer segment.- Collaborated in setting pricing policies and offers for products and services.- Ensured excellent after-sales service, maintained constant communication with customers, and addressed any complaints promptly.- Provided recommendations and conducted studies to address marketing and sales challenges, minimizing financial losses.- Prepared periodic reports highlighting achievements, marketing issues, and failures for senior management.

Radio Frequency Engineer at NOKIA from 8/2020 to 9/2022: - Perform (2G, 3G & LTE) RF system testing to ensure that network performance meets expected requirements.- Conduct complaint measurements and analyze data to identify areas for improvement.- Integrate new sites into the network.- Conduct walk tests using TEMS Pocket.- Conduct VOLTE tests, Benchmark clusters.- Perform Tems discovery & Actix analysis.Radio Frequency Engineer at Etisalat from 4/2018 to 8/ 2020 :- Utilized TEMS Investigation Software to conduct comprehensive RF system testing, analyze network performance, and identify areas for improvement.- Played a key role in site acceptance activities, ensuring that newly installed equipment and systems met the required specifications and performance standards.- Conducted cluster benchmarking to evaluate and compare the performance of multiple network clusters, identifying areas of strength and areas that required optimization.- Collaborated with cross-functional teams to implement corrective measures and enhancements based on benchmarking results, ultimately improving overall network performance.