•Develop corporate and business digital strategies, aligned to the integrated and cross-functional marketing strategy, in order to support sales, drive revenue, and increase market share.•Drive efforts to be at the forefront of digital approaches, including personalization, demand generation, and client relationship management.•Lead the strategy, execution, and management of client-facing websites to engage clients and create a demand generation engine that supports the company's business objectives.•Translate data and analytics to inform marketing decisions and drive optimization efforts. Identify gaps or opportunities to improve the end-to-end customer experience across multiple channels.•Create the KPIs to measure the success of the digital marketing campaigns. Oversee reporting, provide analysis on performance to goals, recommend changes in direction, and adjust budget allocations and resources as needed.•Lead and influence a global team and key stakeholders towards a common digital marketing vision. •Drive a culture of innovation on the team and continually evaluate new and emerging digital marketing functionality, capabilities, and technologies.•Lead development of annual and multi-year brand growth strategies and business plans for a global and/or local brand in order to deliver against overall brand vision and business objectives.•Partner with internal (e.g., Research &Development, Commercial) and external stakeholders to develop new and/or improved products, and programs to meet consumer needs, deliver against brand strategies, and drive System value/ business objectives.•Drive commercialization of brand positioning, innovation, and consumer communications/messaging to deliver brand objectives via clear direction/guidance and effective resource allocation decisions.•Work closely with the global category lead for their brand to bring global visions/strategies to life.•Awarded youtube leaderboard second place 2022 Ramadan campaign

• Established the digital marketing practice in Telecom Egypt with an objective to increase awareness, consideration and digital conversions of Telecom Egypt products and services• Established and managed all Telecom Egypt social and digital assets including YouTube channel, Facebook, Twitter, LinkedIn pages• Leveraged tracking data to segment audiences, trigger campaigns and personalize content • Measured and reported performance of all digital marketing campaigns and assessed against ROI• Monitored and optimized advertising digital campaigns on multiple platforms including Google, Facebook, Instagram, TikTok• Achieved Egypt’s web award for developing the best website in Egypt for Telecom Egypt in 2010Digital Advertising planningDigital Advertising Strategy Social media strategySocial media managementwebsite planningwebsite user experience SEO Management