Esma Shmeit is a Music Industry Professional, Marketing Manger, Outreach/Programs/Communications/Membership Coordinator, Music Producer, Artist, Vocal Coach, Content Creator, Social Media Manager at Alberta Music Industry Association. They is proficient in Arabic. Colleagues describe them as "I love working with Esma! She has outstanding talent as a vocalist, songwriter, dancer and performer while also hard working, dedicated and passionate. All the key traits that lead to career success. I highly recommend working with her." and "ESMA is a talented performer that not only has a voice, but a vision. I had the pleasure of interviewing her and being present on the set of one of her music videos when she was featured on the cover of Edmonton Woman Magazine. ESMA speaks confidently on social issues, particularly those pertaining to women, and works hard to use her presence in the music industry for a greater cause."