Esmanur Arpalı Email & Phone Number

Istanbul, Turkey

İstanbul, Türkiye

Key Achievements• User-Centered Design: Spearheaded the development of products within the TAMS product family, including the meticulous design of the SLOT product by examining its end-to-end flows and seamlessly integrating it into the product line while maintaining language consistency with the TAMS family.• Creative Problem Solving: Demonstrated adeptness in understanding user issues throughout product development, devising alternative designs to address these concerns, and fostering user-friendliness by collaborating closely with product owners and software developers.• Creation of Design System & Consistency: Established and continually refined the digital style guide for the TAMS product family, resulting in expedited and precise product development, cohesive site design, and enhanced collaboration among product teams.• Team Collaboration: Engaged closely with a scrum team comprising front-end and back-end engineers, as well as the product owner, within an agile environment, ensuring seamless teamwork and project execution.• Design Support: Provided valuable support to other departments within the company, offering expertise in areas such as logos and visual design, leveraging AI tools like Midjourney to enhance efficiency and effectiveness.

İstanbul, Türkiye

Key Achievements• Idea Generation: Generated numerous innovative solutions for brands such as 'Allianz' and 'Karaca'.• Research Methodology: Implemented a variety of research methods, including online and face-to-face usability testing and user interviews, aimed at identifying user problems and pain points within current applications. Prepared comprehensive reports based on these interviews.• Wireframe Development: Produced high-quality wireframe drawings for mobile applications based on research findings. Collaborated closely with user interface designers to ensure seamless integration of visual design elements.• Interaction Design: Designed user-centered interaction processes for applications, aligning with the brand's identity and strategic objectives.• Presentation Skills: Successfully pitched developed solutions to creative directors and brand executives, effectively communicating the value and potential of the proposed ideas.• Brand Strategy: Developed new strategies and conducted design studies to rejuvenate the brand identity and enhance user loyalty.

İstanbul, Türkiye

Key Achievements• Idea Generation: Contributed numerous innovative solutions for games of chance within Turkey as part of The National Lottery team.• Learning and Skill Enhancement: Enhanced content production speed and quality through active utilization of Adobe programs.• Team Collaboration: Worked closely with diverse teams across offices in Turkey and Italy to maintain brand identity consistency and ensure a smooth user experience across all platforms.• Content Management: Designed, executed, and supervised multi-channel content strategies for various games, including overseeing the company's website and mobile application. Utilized Adobe Experience Manager for efficient content creation, editing, and management.

Istanbul, Turkey

Key Achievements• Research Methods: Identified problems and needs by analyzing qualitative and quantitative data obtained from survey research conducted with both field experts and users.• Creating a Brief: Determined requirements for product and service design through comprehensive brief creation.• Scenario Development: Conducted end-to-end conceptualization of the service design process and created storyboards to illustrate user experiences.• Conceptualization: Generated ideas using mood boards, sketch drawings, and 3D modeling techniques to visualize selected concepts.• Industrial Design: Selected suitable materials for the area, assembled products, and organized product families, considering the interaction of materials with humans and ensuring ergonomic suitability.Project: https://www.behance.net/gallery/105165581/Seating-Unit-For-Airports

Izmit

Beylerbeyi Mah., İstanbul, Türkiye

Key Achievements• Quick Sketching: Proficient in visualizing and presenting ideas through rapid sketching techniques, accompanied by 3D product drawings from various perspectives.• Idea Generation: Demonstrated expertise in developing and presenting ideas while considering the ergonomics and technical aspects of work machines.• Learning and Skill Enhancement: Advanced proficiency in surface modeling using Alias and solid modeling programs using Fusion360, attained through active engagement with 3D modeling software.

Yüksek Lisans (Master), Kullanıcı Deneyimi Tasarımı

Lisans, Industrial And Product Design

Education record