Esme Cottle Email & Phone Number

Marlow, Gb

Marlow, Bucks, Gb

Marlow, Bucks, Gb

Responsible for the definition, development and coordination of the global lead generation strategy to drive the company’s growth. Accountability for the design, execution, coordination and ongoing optimisation of global lead generation programs. Drive, in collaboration with global and field teams, marketing campaigns that connect Inbound-focused demand generation activities with regional marketing activities that focus on lead acquisition, engagement and pipeline acceleration with chosen sectors. Ownership of all communication streams to both prospects and clients.Managing, supporting and leading the global demand generation team and field marketers based in region.

Marlow, Bucks, Gb

Set and oversee the execution of the marketing strategy across the Thomas business.Build, drive and maintain strong working relationships with the Sales team to meet agreed revenue targets.Responsible and accountable for developing, implementing and managing monthly and annual budgets for the Marketing department.Actively manage the marketing team, to ensure efficient and effective working practices that deliver results.Responsible and accountable for all reporting on marketing activities to the CEO.

Marlow, Bucks, Gb

Maidenhead, Berkshire, Gb

Oversee the development of campaigns for CIM, driving engagement and delivering to commercial goals. This includes:- planning, managing and executing integrated campaigns- managing the organisation's communications channels- measuring efficiency and effectiveness of all campaigns- developing and implementing the content strategy- managing the brand governance- relationship managing content and agency partners- leading and developing the Campaigns and Services team

Maidenhead, Berkshire, Gb

Plan, develop and deliver the marketing strategy for CIM, through effective brand management; strong customer value propositions; and the delivery of marketing plans and campaigns through the effective management of people, data and budgets. Responsibilities included: - Planning: development and execution of marketing plans and campaigns to maximise customer recruitment and retention. - Research: ensuring timely market insight to inform optimal segmentation, targeting and positioning. - Data: outlining and developing the data vision including data acquisition and the growth of a prospects pool and pipeline. - Brand: protecting the brand identity through brand reputation management and building brand equity. - Campaigns: managing the relationship with creative agencies, overseeing marketing activity regionally and internationally and maximising customer engagement through all communication channels. - Internal communications: managing and developing a strategy for customer focused internal communications that inspired, engaged and deepened employee engagement. - Budget: planned and managed the annual marketing budget. - Reporting: accountable for measuring, evaluating and reporting campaign success, making recommendations for improvement. - People management: leadership of the marketing team with direct responsibility for recruiting, training, appraising, supporting, developing, coaching and motivating the team to success.

Maidenhead, Berkshire, Gb

Responsible for engaging and retaining members through relevant integrated campaigns to deliver a consistently positive member experience.- relationship management with key stakeholders, agencies and suppliers- integrated acquisition and retention campaigns- competitor analysis - budget management- brand management

Accountable for securing a consistent brand positioning and visual identity across the numerous fitness clubs in the UK to ensure profitable growth and meet challenging revenue targets.- creating marketing plans- managing relationships and educating/training management on marketing- improving the service and retention of existing members through member communications- assisting with the day to day production of promotional materials and general marketing expertise - monitoring the wider market for trends, analysing club performance and drawing up recovery strategies for underperforming clubs

Swindon, Wilts, Gb

Responsible for managing the Nationwide investments range- raising awareness in the wider market of Nationwide’s product offering- researching and launching new products- running campaigns- working closely with the Salesforce- educating employees to build confidence in the products and the business

Swindon, Wilts, Gb

Series of placements spent across the marketing division including - product marketing- direct marketing- advertising- branch marketing. A placement was also spent on the front line in the Retail division.

Post-Graduate Diploma, Marketing

Diploma In Marketing, Marketing

Ba Hons, American History And Literature