Esmeralda Sandoval

Esmeralda Sandoval Email and Phone Number

Intellectual Property & Identity, Legal Policy Ops, Risk & Response, US Data Security, US Safety @TikTok @ TikTok
los angeles, california, united states
Esmeralda Sandoval's Location
Los Angeles Metropolitan Area, United States
Esmeralda Sandoval's Contact Details

Esmeralda Sandoval work email

Esmeralda Sandoval personal email

n/a
About Esmeralda Sandoval

Spending the last 5 years at the intersection of journalism and emerging media, I'm passionate about partnering with newsrooms and working with content creators to tell powerful stories together. I’m an optimistic-minded, self-starter with an ability to adapt and learn new skills. Let's chat!

Esmeralda Sandoval's Current Company Details
TikTok

Tiktok

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Intellectual Property & Identity, Legal Policy Ops, Risk & Response, US Data Security, US Safety @TikTok
los angeles, california, united states
Website:
tiktok.com
Employees:
6875
Esmeralda Sandoval Work Experience Details
  • Tiktok
    Identify Senior Analyst
    Tiktok Jan 2023 - Present
    Los Angeles Metropolitan Area
    -Moderated between 200-250 suspected impersonation accounts per day, and made significant gains in clearing the +1k backlog.-Modified my workflow to reduce the SLA set to 48 hours and cut that to 24 hours average handle time for internal impersonation reports.-Working cross-functionally to resolve impersonation escalations from the Creator and Internal Support teams. I resolved escalations from high profile figures.-Conducted high-priority government, politician, and political party sweeps escalated by the Public Policy team. The sweeps resulted in moderating 11.8k accounts and banning 73 impersonation accounts.-Spend at least half my work day closing at least 50-60 external escalation reports and was able to ban 1.2k accounts and solve 3.4k reports, minimizing misinformation across the platform.-Conducted a Rights of Publicity project to determine what kind of process or policies/ reporting guidelines other social media companies have around the monetization of a person's image.-Identifying gaps in policies and processes and solved them by providing feedback on SOPs, policies, and guidelines.
  • Storyful
    Digital Rights Manager
    Storyful 2021 - Sep 2022
    Los Angeles, California, United States
    -Monetize and manage a 30k+ video asset library across YouTube and Facebook-Build and maintain excellent business relationships with 100+ clients that include broadcasters, production companies, and small and large media brands-Resolve daily ownership disputes with competitors and external media agencies
-Coordinating with 5 global teams -Manage relationships with 4 partner representatives to scale ad revenue streams
-Issue DMCA takedowns for intellectual property infringements
-Liaise with commercial sales teams to convert 2 leads to clients through rights management practices
-Issue licensing fees for unauthorized use of content with third-party agencies-Extensive experience with YouTube’s Content Management System and Facebook Rights Management landscape-Manage working relationships with 100+ content creators
  • Storyful
    Senior News Acquisitions Journalist
    Storyful Jan 2017 - Nov 2021
    New York City/ Los Angeles
    -Social discovery and news acquisition video journalist working to identify global news and trends-Managed a project that led to a 20% increase in UGC acquisitions after a year-Demonstrated history of working across social media platforms (Facebook, Instagram, Youtube, Twitter)-Understanding of and familiarity with social-media publishing tools including CrowdTangle and Dataminr-Experience writing and editing copy for publication-Sourcing and verifying content for Brand and Editorial partners on a wide range of social verticals-Writing sharp, shareable, and engaging content for the Storyful Newswire and public-facing syndicated partners (Yahoo, AOL, YouTube, etc)-Managed the support inbox to handle 100+ inquiries from media outlets, content creators, and syndication partners-Partnered with the Facebook Journalism Project to train 200 Hispanic journalists in Argentina and Spain on disinformation/misinformation
  • Mailonline
    Social Media/ Social Video For Mail Online
    Mailonline Jul 2016 - Jan 2017
    New York, New York
    Highlighting a need for Social Video in an established company and setting up a new division of the Social Media team. Responsibilities include:- Finding videos with viral potential-Creating custom YouTube, Facebook, Twitter, and Instagram content- Learning and synthesizing ideas from competitors- Producing videos using Premiere Pro - Finding picture stories that could be turned into viral videos- Writing scripts tailored to the platform and target audience- Track performance and audience behavior- Experimenting with different forms of storytellingAchievements:- 1.5 billion views in two months- 19th biggest video publisher online- 6th biggest video publisher on Facebook- 27k new followers on Instagram in two months- Successfully accessed the female Facebook audience - a group traditionally difficult to reach- Expanded our coverage to Sports and Celebrity- Gained over 2 million ‘likes’ on its Facebook page - 8th most viewed pages on Facebook
  • Mailonline
    Video Journalist
    Mailonline Jan 2016 - May 2016
    London, United Kingdom
    Responsibilities include:-Managing the video acquisition process with user generated content providers and eyewitnesses content.-Developing relationships with content creators to discover and acquire timely news video content.-Spotting emerging stories on social media, finding the source, and verifying the content.Discovering content on various social media platforms such as Twitter, Facebook, Reddit, Tumblr, YouTube, etc.
  • Allied Integrated Marketing
    Pr, Marketing, Social Media Intern
    Allied Integrated Marketing Aug 2014 - 2015
    Hollywood, Ca
    Full-Service Marketing and Advertising Agency Compiling digital and print news breaksManaging social media sites (Facebook, Instagram, Twitter, etc.)Pitching marketing strategiesCoordinating Promotional EventsAttending Screening
  • Lighthearted Entertainment, Inc.
    Assistant Editor Intern
    Lighthearted Entertainment, Inc. Jan 2014 - May 2014
    Burbank, Ca
    Reality TV Production Company. Assisting the editor on developing projects. Creating Sizzle Reels.
  • Bold Films
    Development Intern
    Bold Films Jun 2013 - Sep 2013
    Script coverage.Production Assistance.Manage phone lines in high-traffic customer call center.Organizing and maintaining highly confidential paperwork in a busy work environment.Frequent use of Microsoft Office,Gofer.
  • Crossroads Trading Co.
    Buyer
    Crossroads Trading Co. Jul 2012 - Sep 2013
    Buy clothing from the public and pricing merchandise.Remain up-to-date on current fashion trends and what competitors are selling.Process and merchandise weekly shipments.Coordinate daily cash reconciliation at high-volume location.Offer outstanding customer service .

Esmeralda Sandoval Skills

Social Media Public Relations Creative Writing Writing Journalism Customer Service Audio Post Production Office Administration Marketing Social Media Marketing Account Management Editing Video Production Video Facebook Microsoft Office Twitter Storytelling Written Communication Digital Production Social Analytics Working With Clients Business Development Digital Marketing Digital Media Brand Marketing Producing Digital Content Relationship Building Behavioral Health

Esmeralda Sandoval Education Details

Frequently Asked Questions about Esmeralda Sandoval

What company does Esmeralda Sandoval work for?

Esmeralda Sandoval works for Tiktok

What is Esmeralda Sandoval's role at the current company?

Esmeralda Sandoval's current role is Intellectual Property & Identity, Legal Policy Ops, Risk & Response, US Data Security, US Safety @TikTok.

What is Esmeralda Sandoval's email address?

Esmeralda Sandoval's email address is es****@****ful.com

What schools did Esmeralda Sandoval attend?

Esmeralda Sandoval attended City University London, California State University-Los Angeles, Los Angeles Mission College.

What skills is Esmeralda Sandoval known for?

Esmeralda Sandoval has skills like Social Media, Public Relations, Creative Writing, Writing, Journalism, Customer Service, Audio Post Production, Office Administration, Marketing, Social Media Marketing, Account Management, Editing.

Who are Esmeralda Sandoval's colleagues?

Esmeralda Sandoval's colleagues are Rocío Bergillos, Abdul Latif M, Meryl Sarrazin, Thanh Doan (Kaitlyn), Jerry Yu, Jinzhong Y., Dominika Zbichorska.

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