Emily Silver Smith Email & Phone Number

Edinburgh, Gb

Glasgow, Scotland, United Kingdom

Remote

Led the development and implementation of operational metrics and KPIs, leveraging a project management perspective to continually enhance operational efficiency. Collaborated with diverse stakeholders, fostering a culture of teamwork and driving project outcomes.• Directed digital marketing campaigns, utilising Adobe Creative Suite, HubSpot, MailChimp, Pipeline, and A/B testing, resulting in 20% boost in brand awareness across channels. Measured success through increased e-mail open and click-through rates, increased social media engagement, and heightened online communications.• Played a pivotal role in B2B service marketing, overseeing the rebranding of the company website. Implemented SEO best practices to enhance online visibility and drive organic traffic. Utilized Google Analytics for data-driven insights and tailored strategies for optimal performance.• Spearheaded high-profile projects across independent work streams, collaborating closely with senior leadership and stakeholders. Prioritized tasks and formulated solutions, particularly addressing critical client issues within resource constraints.• Prepared and delivered executive reports, presenting pivotal information and strategic recommendations. Facilitated informed decision-making to ensure the timely and successful delivery of projects within realistic targets.

Edinburgh, Scotland, United Kingdom

Developed and executed robust strategies with a focus on defining success metrics, implementing effective solutions, and providing strategic guidance to key clients to achieve objectives. Demonstrated skills in designing innovative marketing techniques.• Led teams in researching and presenting comprehensive growth proposals for consultancy projects including SmartWorks, Taxi Board Game, Edinburgh Airport, and Nonsensical.• Conducted quantitative research, crafting detailed roadmaps for customer acquisition and product development.• Coordinated multiple channels to analyse and prepare a compelling presentation, facilitating post-COVID organizational growth for Edinburgh Airport and B2C clientele.• Engineered a strategic framework that significantly increased sales growth through organic social media channels, particularly on TikTok.

• Directed and oversaw marketing and sales processes via analysis of the current sales funnel to identify gaps and create retargeting plans, improving campaign performance through more accurate market segmentation within HubSpot.• Increased external client brands through social media strategies to target markets and expand digital presence.• Conducted key research on market data to further brand awareness for organisations in a B2C market.• Developed and implemented new client social media strategies, identifying target clientele across platforms.

• Drive successful digital marketing efforts via content marketing, digital analytics, and social media monitoring• Develop social media campaign strategies over multiple platforms• Increased individual digital product profits by 50% through detailed research into competitive market• Manage short- and long-term objectives for small business growth, promoting strategic campaigns• Apply market techniques to increase visibility, boost traffic, engage with clients, and measure effort impacts• Work with artist to redesign branding, UX and content trends to enhance client recognition and loyalty

London, United Kingdom

Directed marketing initiatives, managing and allocating budgets for gallery publications, exhibitions, and daily operations to ensure continuous service improvement. Collaborated with gallery interns and third-party contractors to enhance overall productivity.• Optimized customer engagement metrics, achieving a 57% increase in mailing acquisition and a 36% increase in click-through rates. Devised and implemented customer-centric plans to maximize results.• Oversaw end-to-end activities for new website optimization, resulting in a remarkable 50% improvement in leads, digital visibility, and conversion rates.• Led strategic planning sessions, defining project scopes, deliverables, and timelines for exhibitions.• Initiated and facilitated regular project retrospectives, identifying areas for improvement, and implementing process enhancements.• Coordinated all facets of exhibition planning, from conceptualization and artist selection to installation and promotion, ensuring flawless execution and maintaining high standards of presentation and visitor engagement.• Cultivated and sustained relationships with artists, collectors, and stakeholders, contributing to the enhancement of the gallery's reputation.

London, United Kingdom

Programme provided a traditional business school curriculum with a specialised focus on international art markets; specifically, finance and asset management; law and ethics; and global art market dynamics. Graduated with distinction; dissertation: "A Tale of Two Markets: An Investigation into the Rise of Cross-Promotion in the Art Market" Extra activities include Old Masters special interest group, student photographer, and volunteering at art fairs. Selected to speak as an alumnus to prospective students.

London, United Kingdom

• Captured the student experience via the use of a DSLR camera and digital editing• Liaised with Sotheby’s marketing team to deliver images in classrooms, museums, and art fairs• Works have been selected for online marketing and social media posts

London, United Kingdom

Chosen for a competitive internship with a leading conservation company in the UK to research and analyse insights into recent client trends both local and international for B2C and B2B business growth.• Spearheaded the investigation into art fair attendance trends, location distribution, and conservation needs among clients, leveraging metrics such as attendee demographics, geographic patterns, and conservation service preferences resulting in a 10% increase in service alignment with client needs.• Identified and swiftly corrected data discrepancies negatively impacting financial projections, focusing on metrics related to financial performance, budget adherence, and resource allocation leading to a 28% increase in budget accuracy.• Presented a detailed and comprehensive analysis of data, incorporating metrics on client preferences, market trends, and conservation service demands, alongside growth strategy proposals.• Contributed to website optimization efforts, integrating metrics on user engagement, page performance, and conversion rates, while assisting with format editing, design suggestions, copywriting, and analytics.

Vienna, Va

Functioned as a source of authority for interdepartmental concerns and resolved complex matters by leveraging exceptional problem-solving skills. Developed effective communications with over 100k current and potential clients to facilitate targeted market research.• Collaborative project manager for a $1M branding relaunch, multi-channel media campaigns, and initiation of the company's Intranet. Achieved 20% increase in sales numbers for Black Friday 2017 in collaboration with sales and marketing teams.• Strategically orchestrated, executed, and oversaw events catering to gatherings of up to 500 attendees, consistently upholding budgetary requirements with adept financial management.• Demonstrated measurable ROI through strategic planning and execution of initiatives, contributing to financial success and enhancing overall project outcomes. Managed project budgets, consistently achieving cost savings through efficient resource allocation and vendor negotiations resulting in a 15% reduction in project expenditures.• Spearheaded the adoption and integration of advanced project management tools and technologies, resulting in a 25% improvement in project tracking, reporting, and collaboration efficiency through effective communication channels with stakeholders and providing regular project updates.• Implemented a client feedback mechanism, achieving 30% increase in client satisfaction, and utilized insights to enhance future project delivery and strengthen client relationships.

Glen Allen, Va

· Directed the schedules, training and daily operations of staff including weekly payroll boards, budget reports, and branch growth projections· Executed effective recruiting strategies resulting in the onboarding of ~200 temporary and full-time employees· Improved client and employee tracking capabilities through the development of new databases, improving office function by more than 35%· Consistently met or exceeded recruiting KPIs, such as daily interview minimums, which resulted in frequently meeting or exceeding recruiting targets· Chosen to attend select conferences in recognition of exceeding sales targets and managerial responsibilities· Developed daily stat reports which provided key metrics leading to strategic office decisions· Met or exceeded cost-per-acquisition targets for on-boarding new hires, saving the company thousands of dollars

Edinburgh, United Kingdom

· Managed the uploading, cataloguing and cross-referencing of objects into the ADLIB museum system· Completed the physical and digital documentation of a histology collection in ~50% of the projected time· Implemented a new organization and labelling system to promote more efficient storage methods

Tottori, Japan

• Liaised with teacher to create and implement English learning activities and lessons at middle and elementary schools• Volunteered within the community as an English Culture Ambassador with the local newspaper and children’s events• Performed administrative tasks as assigned, such as calendar management and file system organisation

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Arts - Ma, Art Business

Art Business students are introduced to established art markets of Europe and North America, as well as the emerging markets of China.

Master'S Degree, Early Modern Studies

This innovative interdisciplinary masters programme takes advantage of the wealth of Renaissance and Early Modern collections in Edinburgh.

Bachelor Of Arts (Ba), Art History

We approach the past from an essentially multidisciplinary perspective, maintaining separate but integrated programs in History, Art.